This week you will learn about the costs required to get to F1 and IndyCar. You will also learn how to refine your sponsorship strategy, common questions about motorsport marketing and more great sponsorship and marketing advice from the Motorsport Prospects archives. All in this week’s edition of The Business of Being a Race Driver … Read more
A sim racer will graduate to real world racing this week during the inaugural Prodigy Week, details of which are part of this week’s Driver Development news. I also have news on the future of the Formula Ford Festival, the prize for winning the inaugural F1 Academy Championship and some rally and rally-raid driver development … Read more
The economic impact of the Indy 500 and the Indianapolis Motor Speedway are part of the Business of Motorsport this week. I also look at why billionaires are investing in F1, how IMSA’s GTP class is connecting with fans and the return of Tom Walkinshaw Racing. All this plus the latest sponsorship deals and partnerships, … Read more
Getting to the Track Sustainably is my monthly column on developments in sustainable transportation that could have some application to motorsport. Since most carbon emissions come from logistics and transportation, this topic is of utmost importance as motorsport works to make itself more sustainable. Here are some articles you may find of interest. Highlights this … Read more
This week I bring you details of a new high performance hydrogen combustion race engine, a test drive of the Formula E GenBeta, and a hydrogen-powered Dakar Rally car. All this plus the importance of electrification in motorsport, how the Las Vegas Grand Prix plans to conserve water and the new Formula E schedule. It … Read more
This week you will learn how a sim drifting champion adapts to real-world Formula Drift. You will also find out how you can drive a sim version of the legendary Hesketh 308. I also have details on two amazing sim racing competitions, the physical conditioning tests facing drivers at Prodigy Week and the latest sim … Read more
The debut of the new Ferrari 296 Challenge is just one of this week’s highlights in my Racecraft & Race Cars Roundup. I also have racecraft tips on braking and why you should not judge your racecraft too harshly, calendar news from various racing series and the top 10 best production track cars. All this … Read more
Getting sponsorship as you climb the motorsport ladder is just part of what is covered this week in The Business of Being a Race Driver. You will also find tips on determining if your personal brand is holding you back from getting sponsors, 7 paths to motorsport sponsorship and more great race driver business posts … Read more
The Driver’s Eye this week is on Mike Skeen as he races a Porsche GT3 Cup at Barber Motorsport Park. “These are some testing laps on old tires before the setup really got dialed in. We are also starting on very old tires from a slow out lap to try gapping traffic.”
This week’s Driver Development Roundup looks at the many paths to race driver development. I feature several series, events and drivers who explain how they are approaching the development of their racecraft and careers. All this in this week’s edition of the Driver Development Roundup on Motorsport Prospects. With the top classes of the FIA … Read more
This week I bring you details of how the Alpine F1 team is attracting yet more superstar investors, athletes who all want to be a part of the business of motorsport. I also bring you up to date on who the most marketable motorsport athletes are, the latest decisions of the FIA World Motor Sport … Read more
This week we are pushing the envelope of Sustainable Motorsport as I showcase an interesting single-seater concept that uses synthetic fuel but is battery-free. I also highlight the first ever electric motorcycle podium finish at Circuit of The Americas, McLaren’s trial of recycled carbon fibre, and how IndyCar is racing to be green. All this … Read more
The sim racing path to real-world motorsports is on display this week as I spotlight even more opportunities while real-life race drivers comment on its viability. From in-person leagues to competing on your phone, sim racing has never been so accessible and ripe with opportunity for the aspiring race driver. This week’s column just further … Read more
This week in the Racecraft & Race Cars Roundup, I bring you the story of a driver who explains how he is racing into his 40s and how others have raced well past that age. I also have a huge assortment of racecraft videos for you, a peek at the new Aston Martin GT3 and … Read more
This week you will get some of the reasons why you fail to get sponsorship in your business of being a race driver along with tips on how to change that. I also look at the importance of motorsport SEO, a free sponsorship strategy checklist and more great advice from the Motorsport Prospects archives in … Read more
The Driver’s Eye is onboard a Group-A Racing Radical SR3XX 1500 at New Jersey Motorsports Park Lightning.
A new race driver scholarship opportunity is just one of the highlights in this week’s Driver Development Roundup. I also feature details on the new F1 Academy grassroots development series, NASCAR’s recent race combine that is looking to increase the diversity of those racing in the series and the winner of the 2023 edition of … Read more
IMSA is looking forward to 2024 and beyond and this week you will find out why it’s all part of the Business of Motorsport. I also look at the ongoing saga of the Andretti Global F1 entry, Formula E’s need to escape their identity crisis and bring you Valtteri Bottas in a cowboy hat. All … Read more
Mission H24 and the ACO have revealed a brand-new hydrogen electric prototype for FIA WEC and Le Mans competition and this week you will learn all about it. In other hydrogen motorsport news, I have further details on Ligier’s JS2 RH2 hydrogen sports car as well as Roland Atkinson doing laps aboard the hydrogen-powered Toyota … Read more
This week I feature another opportunity to graduate from sim racing to the real thing, something Max Verstappen himself calls a switch that is possible. I also feature the latest general and competitive sim racing news, tech news reviews and a tour of Tony Kannan’s sim racing HQ in this week’s edition of the Sim … Read more
