The European Sponsorship Association looked at the top sponsorship trends for 2024 and this week I have the details. I also look at the importance of properly developing your confidence as well as a great scholarship being offered in the UK’s Ginetta Junior Championship. It’s all on this week’s edition of The Business of Being … Read more
Race driver development advice from pro drivers is critical for your progression as a race driver. Learning from professionals, and applying those lessons on and off track, will make a huge difference in your career. This week, the Driver Development Roundup includes some great advice from the pros as well as sources for more. All … Read more
Why Formula 1 is not as popular as you think would be a counterintuitive argument that goes against everything you have read since Drive to Survive burst onto the scene. This week you will find out how not everything is at it seems. I also have news on how Formula E is growing in popularity, … Read more
At its essence, sustainable motorsport remains rooted in the thrill of racing, and Jeff Dodds, CEO of Formula E, emphasizes this point. Discover his insights on the subject in this week’s Sustainable Motorsport Roundup. I also have details on Scuderia Cameron Glickenhaus attacking the Baja 1000 with a hydrogen-powered car, Hyundai taking on Pikes Peak … Read more
The next F1 world champion will be a sim racer, yes you read that right. You will see what I mean in this week’s edition of the Sim Racing Roundup. I also have more examples of sim racers succeeding in real life racing (IRL), how race drivers use sim racing as a development tool and … Read more
Why Oliver Rowland uses a sports psychologist is just one of the many racecraft tips and nuggets of advice in this week’s Racecraft & Race Cars Roundup. I also have the top mistakes that amateur race car drivers make, what to do when things go sideways and how to measure for a racing helmet. All … Read more
Customizing your sponsorship deck is just one of the actionable tips featured in this week’s Business of Being a Race Driver. I also have two great podcast episodes you should listen to, a service run by a race driver that specializes in micro sponsorships and dealing with setbacks. It’s all in this week’s edition of … Read more
Reigning champion and BMW factory driver Dan Harper’s your guide to Oulton ahead of British GT’s season opener. Sound on for Dan’s commentary and the M4 GT3’s straight-six.
Motorsport UK has launched a Disabled Drivers Scholarship bringing access and opportunities to even more people who have an interest in getting involved in motorsport and I have the details. This week I also have video on the development of the FIA Rally Stars, news on a race series that literally accepts all types of … Read more
After 61 years, Lamborghini are finally doing racing right with their Squadra Corse racing arm. This is just one of the many topics covered in this week’s Business of Motorsport. You will also find details on everything from how to run an F1 media center to how Trackhouse Racing is planning to grow MotoGP’s footprint … Read more
The hydrogen-powered Alpine Alpenglow will be taking to the track in a demonstration run with the H24, an electric hydrogen racing prototype from MissionH24 at this year’s edition of the 6 Hours of Spa-Francorchamps. The Alpenglow concept is just yet another example of the incredible innovation that pervades sustainable motorsport and this week you will … Read more
This week you will find out how the FIA is using sim racing to find the next FIA Rally Star. I also have news on an innovative partnership in Indonesia, what to do when you have wheel spin on exit and the latest competitive sim racing news and tech reviews. It’s all in this week’s … Read more
Vision training both on and off the track are just part of this week’s Racecraft & Race Cars Roundup. You will also find tips on finding your braking point, the power of visualization, choosing an arrive and drive team as well as an exercise to help develop your peripheral vision. Add a whole bunch of … Read more
Creating value for your sponsors is critical if you plan on both acquiring new sponsors while continuing to serve the ones you currently have. This week I feature two videos that will help you do just that. You will also learn why sponsors switch teams and the difference between sponsorship and advertising. It’s all in … Read more
First off, the ideal braking point doesn’t exist. Your braking point is dependent on many variables like your position on the track, the way you come onto the brake and of course the car’s physical limitations like cold tires or hot brakes. More often than not the problem that racing drivers encounter is not that … Read more
Dealing with adversity both on and off the track is just part of what you will find in this week’s Driver Development Roundup. You will also get a peek behind the scenes at both an F1 academy training session and a rally development program, learn about the role of midget racing in driver development and … Read more
Crack European squad PREMA Racing is joining Indycar in 2025 and they have no illusions at how difficult the move will be. This is one of the major stories in this week’s Business of Motorsport. I also have details on Andretti Global’s new UK base, Formula E selling their 12th grid spot and why a … Read more
This week in sustainable motorsport features an in-depth look at a hydrogen combustion race engine, an innovative Japanese race program combining anime with electric racing as well as a look at designing a Formula E powertrain. It’s all in the latest edition of the Sustainable Motorsport Roundup on Motorsport Prospects. Your source for sustainable high … Read more
Suellio Almeida has graduated from sim racing to a real-life podium at the Dubai Autodrome racing in the Gulf Radical Cup and his experience exemplifies how sim racing enabled the transition. I also feature how to deal with setbacks in your racing career, the relaunch of the F1 esports competition and more. It is all … Read more
Having fun on track with the Hyundai Ioniq 5 N eN1 Cup Car is part of a jam packed Racecraft & Race Cars Roundup this week. The Ioniq 5 N eN1 Cup Car is fast, fun and oh by the way, its electric. I also have tips on how to learn a racetrack, an introduction … Read more
