Brand building for athletes is just part of the advice that you will learn in this week’s edition of The Business of Being a Race Driver. I also have sponsorship intelligence, the sponsor decision calendar and more.
Overview
The Business of Racing
Why Sponsors Want More Than Your Logo
In this video episode from the Charge Sponsorship Agency, they are sharing the secrets of sponsorship activation. “Sponsors don’t need their logo on your assets. They need ways to connect with your audience (their potential customers!) This is the same insight our coaching members used to book conversations with real sponsors. Whether you are just starting your sponsor search or looking to sharpen your approach, this video gives you something you can apply today.”
Get more sponsorship advice from Ken’s recent appearance on the Motorsport Prospects Podcast here.
The Sponsor Pool Problem in Motorsports
Will Marotti explains the sponsor pool problem in motorsport. “The number of companies that actually sponsor racing is extraordinarily small compared to the total number of businesses operating in the United States.” Read more about what he has to say here.
The Sponsor Decision Calendar
Drive Line explains what the sponsors decision calendar is. “Corporate sponsorship budgets are allocated in Q1 and committed in Q2. By July, the doors are closed. The money is spent. The decisions are made.” Read more here.
Motorsports Success: Why LinkedIn is KEY for Sponsors
In motorsports, LinkedIn isn’t just another platform—it’s where sponsors live. Forget vanity metrics on other social media; this is where real connections and opportunities are made.
Silver linings within Athlete Brand Building
Vickie Saunders provides you with 3 silver linings silver linings when it comes to challenges facing athletes in their brand building. Read what they are here.
The Costs of Racing
Motorsport Insurance: Protect Your Racing Career
Beyond the race, your career needs protection. Motorsport Prospects connects you with essential insurance professionals—the unseen shield for your motorsport journey.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
