This week in The Business of Being a Race Driver I am featuring Megan Meyer’s report on the recent Motorsport Sponsorship Summit and what she considers the biggest takeaway from that day, the importance of confidence in searching out funding, the costs of racing a Legend car and more. The Business of Racing On June … Read more
In the Sustainable Motorsport Roundup this week I have some great sustainable motorsport information and insight for you. From Formula 1 updating us on the progress of their sustainability initiatives to Jim Glickenhaus’ hydrogen-powered sports cars to the new Ducati MotoE bike, there is a lot of exciting news to digest. That includes Sebastian Vettel … Read more
The big news in this week’s Business of Motorsport is the welcome return of Lola to the international motorsport scene. I also have news on F1’s new media rights deal in the United States, turmoil at a legendary Canadian racetrack, sponsorship news and my usual selection of how racing teams go about their business. All … Read more
The big development in this week’s Motorsport Series News is the debut of the brand-new Porsche 963 prototype that will be raced in both the WEC and IMSA. I also have news of developments in the LMP2 AoP, a new halo for Radical Motorsport cars, a next generation Formula Ford car and more. Sports Cars … Read more
The sustainable motorsport news has not stopped since my vacation and this week’s Sustainable Motorsport Roundup is packed with tons of news and developments. From the work that McLaren Racing are engaged in to develop a “circular F1 car” to the STCC transitioning to all-electric, the developments continue to accelerate. And if you think that … Read more
This week in The Business of Motorsport I touch on everything from racing calendar challenges and opportunities, the impact of the crypto crash on sports sponsorships to how one sports car manufacturer manages multiple sports car programs. All this plus the usual motorsport sponsorship news and the latest motorsport industry movers and shakers. Motorsport Industry … Read more
There are a lot of new race cars featured in this week’s Motorsport Series news that span the spectrum from sports cars and touring cars to rally racers. I also look at developments from the ACO that were announced at Le Mans and more. Sportscars In the run up to this year’s 24 Hours of … Read more
This week in the Business of Being a Race Driver I look at promoting a product for free in hopes of turning that into future sponsorship, technology sponsorships today and 7 common mistakes with sponsorship programs from the sponsor’s point of view. Megan Meyer talks to sponsorship consultant Alex Striler and asks the question, Do … Read more
This week in the Business of Motorsport I take you from bidding on F1 digital rights to cost cap issues and on to the reign of manufacturers in F1. I also look at the rise of Hyundai in motorsport, what Indycar really thinks of F1 in the US, a YouTube star drawing attention to the … Read more
In Motorsport Series News this week I have a reveal from BMW, a partial reveal from Lamborghini, and a tease from Acura. I also look at new Nissan Z Racing Concept cars and a new Dakar Rally Raid route. Finally, there is also news on the upcoming Motorsport Games and more. BMW have released images … Read more
This week’s Sustainable Motorsport Roundup is full of interesting developments and news. McLaren and Mahindra are working on their Formula E plans for the future, F1 is working on regionalising their calendar, video of an awesome electric land speed record, electric ice racing and much more. My semi-regular Getting to the Track Sustainably segment is … Read more
This week in the Business of Motorsport, I take you behind the debate on the future of the Monaco Grand Prix, the resurgence of the Indy 500, long term plans for Formula 1, why some think that NASCAR’s business model must change and more business news from across the world of motorsport. I also look … Read more
This week in Motorsport Series News I look at the Nissan Sentra Cup, the future of Audi customer racing, IMSA GT news, a new Ligier F4 car and more. Sports Car Series News Sharp Magazine took a Nissan Sentra Cup car for a ride and really enjoyed it. “The Sentra Cup promises amazing value to … Read more
This week in The Business of Being a Race Driver, I cover a few tips that will help you in your hunt for sponsorship including a number of webinars you can attend, as well as how one driver is handling his transition from Australia to Europe. I also look at how to engage millennials with … Read more
This week in the Sustainable Motorsport Roundup, I bring you news of Indycar and Asian Super GT using sustainable fuel in 2023, Mission H24 hits the track in Imola, more reviews of Porsche’s electric GT4 race car, cool sustainable motorsport tech and more. I also bring you some ideas to make your flying more sustainable … Read more
This week’s Business of Motorsport ranges far and wide across the motorsport spectrum. There is plenty of Formula 1 business news as usual, but I also bring you developments in motorsport related DAOs, the fine line to balance with cryptocurrency sponsorship, ORECA’s 100th race car, bringing motorsport back to New Orleans and more. As usual … Read more
This week in Motorsport Series News, the FIA Motorsport Games returns, Peugeot officially announce their 2022 racing plans, an intriguing rumor of a long-vanished manufacturer returning to racing, a potential new Mercedes-AMG GT3 car and more. The FIA Motorsport Games are set for a 2022 return after Covid-induced delays. Taking place between 26-30 October 2022, … Read more
This week in The Business of Being a Race Driver, I look at the value of motorsport sponsorships, being consistent in your motorsport marketing, the benefits of marketing minimalism, a great podcast on branding for the athlete, and more. This is marketing and sponsorship advice that race drivers can use. The Business of Racing Sport … Read more
If you are looking for the latest news on Sustainable Motorsport, you have come to the right place! In the Sustainable Motorsport Roundup, I curate news and developments related to what is happening in sustainable motorsport today. This week’s roundup is a perfect example of news on the rapid developments in sustainable motorsport that you … Read more
The Business of Motorsport column is getting longer and longer each Friday as the motorsport business news shows no signs of slowing down. In fact, things are accelerating, with major developments in Formula E, Formula 1 and international sportscar racing. I also have some motorsport sponsorship updates, the latest Business of Running a Race Team … Read more