Business of Motorsport

Motorsport Series News for April 13, 2022-Changes From Around the Racing World

Motorsport Series News for April 13, 2022

This week’s Motorsport Series News is filled with news of change. From Argentina to Asia, from Canada to Europe and beyond, this edition is filled with new and renamed racing series and more. As I like to say, the only thing constant about motorsport is change. Single-Seaters Formula Scout has the details on two Formula … Read more

The Business of Being a Race Driver for April 12, 2022-B2B and More

The Business of Being a Race Driver for April 12, 2022-B2B and More

This week in The Business of Being a Race Driver I focus on the importance of building B2B relationships in your sponsorship acquisition plans. Remember that is not so much what you can get from a sponsor that will entice them to become a partner, but what their business can get from the relationship. I … Read more

Sustainable Motorsport Round-Up For April 9, 2022-It’s All About Attitude

Sustainable Motorsport Round-Up For April 9, 2022

This week’s Sustainable Motorsport Round-Up covers everything once again from two wheels to four including Super Formula, the upcoming FIM E-Xplorer World Cup, Nitro Rallycross, MotoE, ERA Championship, Play and Drive’s Formula 4e prototype, Formula E, and some pretty awesome sustainable motorsport tech. Series News Super Formula kicked off its next-generation development test program last … Read more

Business of Motorsport for April 8, 2022-The Will They Or Won’t They Edition

Business of Motorsport for April 8, 2022

This week in the Business of Motorsport I have another full slate of business news from the always fascinating world of motorsport. From Formula 1’s attempt to entice Audi and Porsche while dealing with increasing freight costs to Indycar’s focus on ovals and against international races, it’s all here. I also bring you news from … Read more

Motorsport Series News for April 6, 2022-Touring Car News and More

Motorsport Series News for April 6, 2022

This week in Motorsport Series news I look at developments in Touring Cars, Porsche Carrera Cup Australia, the brand-new GR Cup in North America, Formula Regional European Championship, SCCA Solo National and more. The Toyota Corolla GRS and Fiat Tipo TCR cars are undergoing the official TCR homologation procedure in order to be certified by … Read more

A Look at Play and Drive’s Electric Formula 4e Prototype

A Look at Play and Drive’s Electric Formula 4e Prototype

Every week in the Sustainable Motorsport Round-Up I highlight the incredibly exciting developments that are occurring daily to bring sustainability to motorsport. What always makes me smile is that those involved in these sustainability developments are motorsport people through and through. They look at sustainability as a problem to solve but still maintain that which … Read more

Sustainable Motorsport Round-Up for April 2, 2022-Sustainable Racing On Two Wheels and Four

Sustainable Motorsport Round-Up for April 2, 2022

This week in the Sustainable Motorsport Round-Up I bring you developments from MotoE, Formula E, electric rallying, video of some cool electric karts, sustainable motorsport tech developments, and my semi-regular feature on getting to the track sustainably. All this plus how you can register for the upcoming Green Racing Virtual Summit and more. Series News … Read more

Business of Motorsport For April 1, 2022-The Complexities of Motorsport

Business of Motorsport For April 1, 2022

This week in the Business of Motorsport I look at some of the major developments in the business of Formula One, highlight some of the latest motorsport sponsorship partnerships, bring you some general motorsport industry news and take a look at three teams and how their plans for 2022 and beyond are progressing. Formula 1 … Read more

Motorsport Series News for March 30, 2022-Is Vanwall Back?

Motorsport Series News for March 30, 2022

This week in Motorsport Series News I look at some WEC developments with BMW and Vanwall (yes you read that right!), details on the 2022 SCCA Runoffs, a new Ginetta North American series, GT4 European Series regulation changes and more. BMW is investigating an expansion of its LMDh program for 2024 that could see the … Read more

The Business of Being a Race Driver for March 29, 2022-Sponsorship Resources and More

The Business of Being a Race Driver  for March 29, 2022

This week in the Business of Being a Race Driver, I bring you more fantastic resources to help you in your sponsorship acquisition efforts. Racing Mentor has completely updated their Big Guide to Motorsport Sponsorship, Megan Lingner brings you some important social media tips and I discuss some important considerations you should keep in mind … Read more

Sustainable Motorsport Round-Up for March 26, 2022

Sustainable Motorsport Round-Up for March 26, 2022

This week in the Sustainable Motorsport Round-Up we go to Monaco, get an update on Formula E’s Gen3 car, look at an interesting addition to the Michelin Le Mans Cup grid, highlight the French Grand Prix’s sustainability moves, look at how ESG factors could affect Formula 1’s future, have a look at how Big Daddy … Read more

Business of Motorsport for March 25, 2022-ESG Factors and Formula 1

Business of Motorsport for March 25, 2022

This week in the Business of Motorsport I discuss how ESG factors may influence Formula 1 in more ways than one, how Saudi Arabia is attempting to change through motorsport, the challenges facing Formula E’s Gen3 car, developments in motorsport sponsorship, general motorsport industry news and more. The one thing constant in motorsport, both on … Read more

Motorsport Series News for March 23, 2022

Motorsport Series News for March 23, 2022

This week in Motorsport Series News I have a selection of developments from around the globe covering both sportscars and single-series. In addition to teaser images of the new Ferrari GT3 car I have news of the new Mercedes AMG GT4, LMP2, LMDh and GTP regulation news, the new Pagid Racing Trophy in Germany, the … Read more

The Business of Being a Race Driver for March 22, 2022-Telling Your Story To Potential Sponsors

The Business of Being a Race Driver  for March 22, 2022

This week on The Business of Being a Race Driver I bring you some great resources for the business you need to engage in off the track. I look at how a bunch of friends raced at Daytona on a minimal budget, a new course on social media marketing for race drivers, a motorsport focused … Read more

Sustainable Motorsport Round-Up for March 19, 2022-WEC Goes 100% Renewable

Sustainable Motorsport Round-Up for March 19, 2022

More exciting developments to report on in this week’s Sustainable Motorsport Round-Up. This week I look at the WEC as they kick off their 2022 season with their brand-new sustainable racing fuel, Jaguar debuts a cool new energy storage unit that uses old Jaguar I-Pace batteries, new sustainability tenders from Motorsport UK and more exciting … Read more

Business of Motorsport for March 18, 2022-Google Goes F1

Business of Motorsport for March 18, 2022

This week in the Business of Motorsport I look at the relationship between F1 teams and cutting-edge high technology, the business issues facing Gene Haas, a pioneering motorsport-focused DAO, the fate of Adria International Raceway and more. As always, this is business news racers can use. Formula 1 I have been following F1 since the … Read more

Motorsport Series News for March 16, 2022-Hypercar, Formula 2 and More

Motorsport Series News  for March 16, 2022

This week in Motorsport Series News I have developments from the world of Formula 2, the new ERA Championship, GT racing, GTP/Hypercar, SCCA road racing and more. Single-Seater Series News As the 2022 season kicks off in Bahrain, F2 and F3’s CEO Bruno Michel looks back at 2021 and looks ahead to 2022 in both … Read more

Sustainable Motorsport Round-Up for March 12, 2022-Super Formula Explores Sustainability and More

Sustainable Motorsport Round-Up for March 12, 2022

This week the Sustainable Motorsport Round-Up is full of exciting sustainable motorsport developments. I look at what is happening in Japan’s Super Formula and America’s NASCAR, desert rally raid racing, the World Rally Championship, MotoE and GT racing. I also bring you news on developments with Porsche’s eFuel initiative, sustainable natural fibre as a replacement … Read more

Business of Motorsport for March 11, 2022-Business News Racers Can Use

Business of Motorsport for March 11, 2022-Business News Racers Can Use

Another week, another overflowing Business of Motorsport as teams, series and drivers are gearing up for the 2022 season. I have news from the world of single-seaters, sports cars, motorcycles and drag racing plus tons of sponsorship-related and motorsport industry news for you. Also, just a reminder that last week’s Business of Motorsport has been … Read more

Motorsport Series News for March 9, 2022-30 Years of Ferrari Challenge and More

Motorsport Series News for March 9, 2022

This week ‘s Motorsport Series News has a number of important developments in various motorsport series across the world including from the USA, Italy, South Africa and Europe. With the ongoing Russian invasion of Ukraine, I have been updating my original post that I started in my regular Business of Motorsport column from last Friday … Read more