Sponsorship Aquisition

Going Radical Racing with Group A Racing

Going Radical Racing with Group A Racing

There are numerous racing series available around the world to interest the racing driver whether they are just out of karting, a club racer or a gentleman driver. One racing series that is growing from strength to strength are the various Radical Cups that use race cars from Radical Sportscars. I spoke with Jonathan Scarallo, … Read more

Sustainability, Partnerships and the Racing Driver Part 2

Sustainability, Partnerships and the Racing Driver Part 2

Partners are looking for purpose driven relationships To echo Part 1, potential partners in the Motorsports industry are not immune to climate change pressures and we are seeing increased commercial partnerships include ‘purpose’ as an important pillar when selecting who to do business with as organizations are asked to take a larger role in solving … Read more

Sustainability, Partnerships and the Racing Driver

Sustainability, Partnerships and the Racing Driver

(Note from the publisher) For this week’s blog posting I welcome a guest post by Tristan Niesslein, the founder of Niesslein Sustainability Partners LTD. (NSP) where in the first of a two-part series he discuses the importance of sustainability both in a general sense as well as in the experience of a race driver and … Read more

The Power of your Story in the Search for Sponsorship

The Power of your Story in the Search for Sponsorship

It is a cliché to say that a majority of a racing driver’s work is conducted off the track in the hunt for often elusive sponsorship, but it is the truth. In these days of tightening company budgets and the often niche-nature of motorsport, raising a budget to finance your ride in an ever increasingly … Read more

A Chat with Belinda Riseley of MotiV8 Training

A Chat with Belinda Riseley of MotiV8 Training

This week I chat with Belinda Riseley of MotiV8 Training about athlete performance, the setting of SMART goals, social media presence, PR and the importance of working off the track as well as on. Motorsport Prospects: How did you get involved in motorsport and how did MotiV8 Training start? Belinda Riseley: I have been fortunate … Read more

Bob Yusko of Go Bobby Web Hosts Discusses what Businesses are Looking for when Sponsoring Drivers

Bob Yusko of Go Bobby Web Hosts Discusses what Businesses are Looking for when Sponsoring Drivers

In the search for sponsorship, it is of the utmost importance to understand what your sponsors do and how they do it if you want to be successful in partnering with them. Companies do not sponsor race drivers because they are in the business of sponsoring racing drivers, they sponsor race drivers because it is … Read more

Sponsorship, Developing Race Car Drivers and the Importance of People in a Race Team – An Interview with Phil Picard of Momentum Motorsports

Sponsorship, Developing Race Car Drivers and the Importance of People in a Race Team - An Interview with Phil Picard of Momentum Motorsports

Choosing a racing team to invest your (or more likely your parents!) hard earned money is a very serious decision with vast implications for your motorsport career. Choose wisely and you will learn and grow as a driver. Choose unwisely and you could have potentially ruined your potential to become a professional driver. This is … Read more