Sponsorship Aquisition

Motorsport Prospects Weekly Debrief for October 4, 2021 – Investing in a Driver Simulator and more

Motorsport Prospects Weekly Debrief for October 4, 2021 - Investing in a Driver Simulator and more

This week the Motorsport Prospects Weekly Debrief is once again jam-packed with information all race drivers can use. From webinars that you should attend to overcoming the fear of selling to tips on buying a driver simulator, there is something for everyone so let’s go! Driver Development News, Tips & Techniques Ross Bentley of Speed … Read more

Motorsport Prospects Weekly Debrief for September 27, 2021 – Using Music to Get You Ready to Race and More

Motorsport Prospects Weekly Debrief for September 27, 2021

This week’s Motorsport Prospects Weekly Debrief features a lot of great tips and information to help you both on and off the track. It also features some great videos and words of encouragement as you continue to develop and refine your racecraft plus all the usual news and views from the business of motorsport. Driver … Read more

Motorsport Prospects Weekly Debrief for September 20, 2021 – News Racers Can Use

Motorsport Prospects Weekly Debrief for September 20, 2021 - News Racers Can Use

The Motorsport Prospects Weekly Debrief is jam-packed again this week but I have to say I really enjoyed this week’s feature. A few weeks ago I had the chance to chat with Kevin O’Connor about the appeal of historic racing which is a type of racing that has always fascinated me. To be able to … Read more

Motorsport Prospects Weekly Debrief for September 13, 2021 – New Series for Young Drivers in the UK, a Lap of the Nordschleife and more!

Motorsport Prospects Weekly Debrief for September 13, 2021

This week’s Motorsport Prospects Weekly Debrief has a lot of great stuff including some interesting news related to young driver development in the UK and New Zealand, a new Lotus GT4, esports development and an awesome (and slightly terrifying) lap of the Nordschleife courtesy of Liam Lawson. Also this week get ready for a new … Read more

Motorsport Prospects Weekly Debrief for August 20, 2021 – Fernando Alonso’s Racecraft, Big Indian Motorsport News and More!

Motorsport Prospects Weekly Debrief for August 20, 2021

This week on the Motorsport Prospects Weekly Debrief I look at developing your racecraft, understanding the sponsor’s point of view, big news for Indian motorsport and more. All this and awesome in-car footage of Bruce Canepa in a 1989 Porsche 962C. Let’s get to it! Driver Development News, Tips & Techniques There is no denying … Read more

Motorsport Prospects Weekly Debrief for July 30, 2021 – Racecraft Tips, Social Media Best Practices and More

Motorsport Prospects Weekly Debrief for July 30, 2021

New on Motorsport Prospects This Week This week kicked off with Part 2 of the Sustainable Motorsport Round-Up that I started last week. I then featured a stunning Ginetta LMP3 prototype race car for sale in the Motorsport Prospects Marketplace. This week on the Motorsport Prospects Weekly Debrief There are some great tips and advice … Read more

Motorsport Prospects Weekly Debrief for July 23, 2021 – The How Not to Crash Edition

Motorsport Prospects Weekly Debrief for July 23, 2021 - The How Not to Crash Edition

It constantly amazes me that every week I wonder if I will have enough content for the Motorsport Prospects Weekly Debrief and every week I end up only posting a portion of what I have curated from around the world in my attempt to keep each week’s Debrief at a manageable level. This week is … Read more

Motorsport Prospects Weekly Debrief for July 16, 2021 – Getting Into a Performance State of Mind

Motorsport Prospects Weekly Debrief for July 16, 2021

For this week’s Motorsport Prospects Weekly Debrief I have a lot of great stuff to get through including developing your performance state of mind, tips on branding and some great marketing templates you can use in your sponsorship pitches. I also look at the release of the Hamilton Commission’s report on diversity in motorsport in … Read more

Motorsport Prospects Weekly Debrief for July 9, 2021 – Dealing with Pressure, the Basics of Sponsorship and more

Motorsport Prospects Weekly Debrief for July 9, 2021 - Dealing with Pressure, the Basics of Sponsorship and more

Welcome to the Motorsport Prospects Weekly Debrief. If you are a race driver or are planning to be one, there should be something here that will be of interest to you and of use to further your motorsport career. If there is anything you feel should be included in the Weekly Debrief, please do not … Read more

Motorsport Prospects Weekly Debrief for July 2, 2021 – Driver Academies, Business Skills for Race Drivers and Banned Race Cars

Motorsport Prospects Weekly Debrief for July 2, 2021

New on Motorsport Prospects This Week This week the Debrief is positively brimming with motorsport goodness but before we get to that I just wanted to remind you of the week that was on Motorsport Prospects. We kicked off the week with the now regular Sustainable Motorsport Round-Up. While the technology is fascinating, you will … Read more

Sustainable Motorsport Round-Up for June 28, 2021 – Penske on Electric Racing, Sustainable Fibers and more

Sustainable Motorsport Round-Up for June 28, 2021 - Penske on Electric Racing, Sustainable Fibers and more

Welcome to the latest edition of the Sustainable Motorsport Round-Up. I have a lot of great things to share and things you can do as a race driver to incorporate sustainability into your life both on and off the track. If you have any suggestions, tips or sources of sustainable information please do not hesitate … Read more

Motorsport Prospects Weekly Debrief for May 28, 2021 – Small Deals are Big Deals

Motorsport Prospects Weekly Debrief for May 28, 2021 - Small Deals are Big Deals

New on Motorsport Prospects This Week As I was assembling the Motorsport Prospects Weekly Debrief for this week I realized that in its short history here on the blog it is continuously getting bigger and bigger. Without turning each installment into a book, and because I don’t want to skip any of the great content … Read more

Getting Green Tech Motorsport Sponsorship in this Age of Sustainability

Getting Green Tech Motorsport Sponsorship in this Age of Sustainability

Lately there have been some exciting sponsorship moves incorporating green tech companies as sponsors across multiple motorsport series, and not all these series have been electric. These moves have demonstrated the incredible sponsorship opportunities that are available in the green tech and sustainability sector. In this article I will look at some tips on how … Read more

Going Radical Racing with Group A Racing

Going Radical Racing with Group A Racing

There are numerous racing series available around the world to interest the racing driver whether they are just out of karting, a club racer or a gentleman driver. One racing series that is growing from strength to strength are the various Radical Cups that use race cars from Radical Sportscars. I spoke with Jonathan Scarallo, … Read more

Sustainability, Partnerships and the Racing Driver Part 2

Sustainability, Partnerships and the Racing Driver Part 2

Partners are looking for purpose driven relationships To echo Part 1, potential partners in the Motorsports industry are not immune to climate change pressures and we are seeing increased commercial partnerships include ‘purpose’ as an important pillar when selecting who to do business with as organizations are asked to take a larger role in solving … Read more

Sustainability, Partnerships and the Racing Driver

Sustainability, Partnerships and the Racing Driver

(Note from the publisher) For this week’s blog posting I welcome a guest post by Tristan Niesslein, the founder of Niesslein Sustainability Partners LTD. (NSP) where in the first of a two-part series he discuses the importance of sustainability both in a general sense as well as in the experience of a race driver and … Read more

The Power of your Story in the Search for Sponsorship

The Power of your Story in the Search for Sponsorship

It is a cliché to say that a majority of a racing driver’s work is conducted off the track in the hunt for often elusive sponsorship, but it is the truth. In these days of tightening company budgets and the often niche-nature of motorsport, raising a budget to finance your ride in an ever increasingly … Read more

A Chat with Belinda Riseley of MotiV8 Training

A Chat with Belinda Riseley of MotiV8 Training

This week I chat with Belinda Riseley of MotiV8 Training about athlete performance, the setting of SMART goals, social media presence, PR and the importance of working off the track as well as on. Motorsport Prospects: How did you get involved in motorsport and how did MotiV8 Training start? Belinda Riseley: I have been fortunate … Read more

Bob Yusko of Go Bobby Web Hosts Discusses what Businesses are Looking for when Sponsoring Drivers

Bob Yusko of Go Bobby Web Hosts Discusses what Businesses are Looking for when Sponsoring Drivers

In the search for sponsorship, it is of the utmost importance to understand what your sponsors do and how they do it if you want to be successful in partnering with them. Companies do not sponsor race drivers because they are in the business of sponsoring racing drivers, they sponsor race drivers because it is … Read more

Sponsorship, Developing Race Car Drivers and the Importance of People in a Race Team – An Interview with Phil Picard of Momentum Motorsports

Sponsorship, Developing Race Car Drivers and the Importance of People in a Race Team - An Interview with Phil Picard of Momentum Motorsports

Choosing a racing team to invest your (or more likely your parents!) hard earned money is a very serious decision with vast implications for your motorsport career. Choose wisely and you will learn and grow as a driver. Choose unwisely and you could have potentially ruined your potential to become a professional driver. This is … Read more