Listing Category: ServicesListing Tags: Financial Services

At a Glance

I provide personalized financial planning for motorsport professionals and their families. With an in-depth understanding of the unique challenges in the industry, I give straightforward, tailored advice to help navigate the financial complexities of a racing career. From helping you to secure sponsorships, managing fluctuating incomes, and planning for long-term stability both on and off the track.

Services Offered

Comprehensive Financial Planning
Cashflow & Investment Management
Retirement Planning
Risk Management & Insurance
Tax Strategy
Estate Planning

Who is Behind This?

My name is Elliott Ellis & as far as I can remember I’ve had an obsession with motorsports & a passion for financial education. Now I’ve combined these into my career where I work with those who do what I love. I studied financial planning at Florida Gulf Coast University in a CFP board-recognized program and have gained valuable industry experience over the years.

Outside of finance & attending races as a fan I participate in endurance karting events, Autocross in my GTI, & have recently picked up sim racing.

Registered Representative and Financial Advisor of Park Avenue Securities LLC (PAS). Securities products and advisory services offered through PAS, member FINRA, SIPC. Financial Representative of The Guardian Life Insurance Company of America® (Guardian), New York, NY. PAS is a wholly owned subsidiary of Guardian. Alliance Financial Group is not an affiliate or subsidiary of PAS or Guardian. 2024-178029 Exp 7/26

Notes of Interest

Complimentary consultations
Personalized motorsports-related financial strategies
Committed to personalized and goal-oriented financial planning
Focused on protecting your career, earning potential, and family’s financial security

I have also written a number of articles for News Racers Can Use as part of the Driven to Succeed: Financial Planning for Motorsport Athletes series. The articles are:

5 Reasons Why Every Race Driver Needs to Manage Their Money Wisely

Why You Need a Financial Crew Chief ASAP

Beyond the Race Winner: Is Your Household Protected?

History

I recognized the need for personalized financial services catered to those in motorsports while walking the paddock at the Daytona Rolex 24 in January of 2024. From that moment I began researching & applying my financial planning background into building a practice to bring individual financial services to those in motorsports.

Racing drivers specifically face unique challenges when it comes to financial planning. Being a high performing athlete while also having to manage building a personal brand to attract sponsors, all the while like many athletes being one misfortune away from losing their seat or even a career. Not to mention the high costs of participating in motorsports, including vehicle maintenance, travel, and training, require substantial financial backing. Securing sponsorships is crucial but can be challenging due to the competitive nature of the industry. Effective financial planning must account for fluctuating income streams, potential sponsorship deals, and long-term career sustainability. Additionally, drivers should have plans for career transitions, ensuring that them & their families financial future is secure even after retiring from racing. This requires a strategic approach to investment, savings, and risk management tailored specifically to the volatile nature of the sport.