Motorsport Sponsorship Advice A Race Driver Can Use

Motorsport sponsorship advice that a race driver can use is what I feature every week on The Business of Being a Race Driver and this week is no exception. You will learn about the 5 sponsorship insights that every racer needs to know, how to create a winning mindset and what the C-Suite looks at when making sponsorship decisions. All this is featured plus much more.


The Business of Racing

From the Driver’s Point of View

Sponsorship Insights with Tyler Cooke

This week in News Racers Can Use, race driver Tyler Cooke has graciously contributed his thoughts on 5 sponsorship insights that every racer needs to know based on his personal experience. You can read them all here.


MotiV8 Training answers the question, why would you want sponsorship? “Athletes seek sponsorship for various reasons, with the main one being to reduce the financial strain of participating in their sporting activities. The reduction of this financial strain can mean that the athlete may be able to work reduced hours, or not at all, to focus on their training and events, or it may mean that though they continue employment, they can now set their sights on even bigger or more frequent event participation.”

You can read the complete article here.


Motorsport Sponsorship Advice A Race Driver Can Use

In the video above, Enzo Mucci has a birthday message for you. “If you want to build a life you’re genuinely proud of, it starts now. You’ve got to act in a way that your future self would thank you for. That means it’s time to take a hard look at what parts of your mindset and daily habits need a serious upgrade. Forget wishing for things to get better, let’s make them better.”


Charge Sponsorship explains how a specific type of data can supercharge your prospects to find the right sponsorship partner. You can read what it is here.



Allied Market Research has published their Sports Sponsorship Market Research 2032, a Global Opportunity Analysis and Industry Forecast, 2023-2032 which looks at:

  • Sports Sponsorship Market Size
  • Share
  • Competitive Landscape
  • Trend Analysis Report, by Type, by Sports, by Application

You can order your copy here.


Make sure that you price your sponsorship packages correctly

From the Sponsor’s Point of View

Motorsport Sponsorship Advice A Race Driver Can Use

Turnstile have just launched their latest InTel report, the quarterly series sharing sponsorship valuation insights and learnings. This report dives into the key metrics that sponsorship departments in the world’s leading brands are using to secure approval and showcases the innovative tools they are using to reframe how sponsorship investments are valued.

The size, duration and sensitivities of major sponsorship investments are being scrutinized by Boards and the C-Suite. They want more transparency around pricing, return on investment and issues relating to diversity and inclusion.

You can read the report here.


General Sports Marketing Advice & Resources

Miami Grand Prix Grid

Sports marketing firm Sport Dimensions has written an informative primer on sports business called Sports Business 101: What You Need to Know that is well worth the read. You can access the article here.


Mark Boudreau
Author: Mark Boudreau

Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.