What the media actually want from a race driver is one of the topics covered in this week’s Business of Being a Race Driver. You will also get advice on what to do if you feel you are too old to make it to F1, the brand power of motorsport and more.
The Business of Racing
In the video above, Enzo Mucci asks if you are too old to make it to F1 and offers actionable tips for the older driver. “How old is too old for making it, as a driver, to F1? Well, let’s talk about that.”
What do media actually want from drivers? Motorsport PR professional Alexandra Schieren explains. “Media don’t just want to talk about your race; they’ve already seen that. They also don’t want monosyllabic or slick answers. What they do want is to get to know the person behind the helmet.”
iRemote Coach explains in this Instagram post why motorsport sponsorship isn’t what it used to be. “A logo on the side of a kart or car no longer guarantees value for a brand. In today’s saturated advertising world, businesses expect more—they want measurable ROI, audience engagement, and real-world brand impact.”
General Motorsport Marketing Advice & Resources
Recently, Wasserman hosted “Wheels of Fortune: The Enduring Brand Power of Motorsports“, a webinar where they explored how innovation, imagination, and brand partnerships are reshaping the world of racing. Led by Lawrence Barretto, the discussion brought together MotoGP’s Dan Rossomondo, alongside Kraken’s Lou Frangella, and Wasserman’s Katie Arnold, to share their insights on what is driving the enduring brand power and creative potential of motorsport.
Here are some of the key takeaways:
- A Cross-Cultural Platform – Motorsport now marries elite performance and technology with the world of fashion, lifestyle, music, film and entertainment. It’s the place to hang out, for fans and brands.
- Global Reach, Local Nuance – Few other products can match motorsport’s global presence, but worldwide reach doesn’t guarantee local relevance. Brands need to be flexible to cater for the needs of each region.
- Find The White Space – In a crowded marketplace, growth lies in identifying the underserved communities and untapped opportunities. The partners who get there first will reap the rewards.
- Access All Areas – Motorsport has cracked the access code, turning what was once an exclusive preserve into one of the world’s most inclusive and open experiences for fans.
If you’d like to watch the recording back you can do so in the link below.
CLICK HERE TO DOWNLOAD RECORDING
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects and the host of the Motorsport Prospects Podcast. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
