Why storytelling matters is part of what you will learn in this week’s edition of The Business of Being a Race Driver. And as I always say, everybody has a story! You will also get tips on building your sponsorship deck, how to get a yes from sponsors and much more!
The Business of Racing
From the Driver’s Point of View
In the video above, Enzo Mucci explains how to get a yes from sponsors. “For race drivers who are looking for sponsorship, here is what companies want to hear when you are approaching them. They want money! Figure this out for each company, and what that looks like for each, and you will increase your chances of getting a YES. This will take a lot of work, but when you don’t have the money, you have to earn it.”
So, how is sports journalism adapting in an age of social media, shrinking newsrooms, and changing audience habits? And what does that mean for motorsport reporting in particular?
Read Motorsport Media‘s full interview with Matthias Dubach, a seasoned journalist at Blick, Switzerland’s most widely read German-language news outlet, to understand what it’s really like behind the scenes and why good storytelling matters more than ever. You can read the interview here.
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The Charge sponsorship agency explains how to successfully build a sponsorship deck here.
From the Sponsor’s Point of View
Riccardo Tafà of RTR Sports Marketing looks to explain in a recent post, how much should I pay to put my company logo on an F! car? While you as a sponsor may not be looking at getting involved in sponsoring an F1 car, the thought process behind the decision can be applied, with modification, to other types of motorsport sponsorship. Read what that thought process is here.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects and the host of the Motorsport Prospects Podcast. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
