Dale Peters

After a career in sales and marketing, and a successful exit from his company Bright Affect Limited, a consultancy supporting the life sciences industry, Dale was catapulted into the world of motorsports after his son made the leap from sim to real-life racer by winning the Ginetta Juniors Scholarship. Dale is now focused on motorsport marketing and sponsorship, helping young drivers secure funding while delivering value for sponsors.

Jude Peters’ Sim Racing Journey

Jude Peters has parlayed sim racing into real-world motorsport opportunities. His dad Dale explains how he did it.…

Dale Peters

Dale Peters

Articles by Dale Peters

Jude Peters’ Sim Racing Journey

Newsletter

Main Menu

Legal

Contact Us