At a Glance
AS Sports Communication is a boutique agency specializing in international motorsports media and public relations. We help drivers, circuits, sponsors, events and other affiliated motorsports professionals to develop and implement their communication strategy to increase, maintain or improve their public visibility and distinguish themselves from the competition.
Services Offered
- Generating media coverage
- Strategic and operational media and public relations
- PR packages for both young and established race drivers
- Crisis communication (strategy and implementation)
- Motorsports sustainability communication (strategy and implementation)
- On-event media and media facility management
Who is Behind This?
AS Sports Communication was founded by Alexandra Schieren in 2016. Starting in Germany in the mid-90s as a junior PR assistant for the Toyota WRC team, she moved to London to work as an account manager for an international motorsport PR agency. In the mid-2000s, the motorsport governing body FIA offered her the position of F1 Media Delegate, a position she held for six years, before moving on to become the Head of F1 Communication for Pirelli on their return to F1. Since 2016, she has been successfully running AS Sports Communication, specializing in international motorsports media and public relations.
Notes of Interest
Though a boutique agency, AS Sports Communication works with an extensive and international network of key stakeholders in motorsports. We are also multi-lingual, providing our services in English, French and German. Our clients are located all over the world including Germany, the USA and the Gulf Region.
History
AS Sports Communication was founded in 2016 by Alexandra Schieren, a motorsports communication professional with over two decades of experience in the motorsport industry.
