Through a number of services Dan Wells manages and coaches clients in motorsport to assist their driver development, and ensure they get the best out of their racing program. He is also a distributor for Pro-Sim simulators, as used by Lando Norris.

After a career in sales and marketing, and a successful exit from his company Bright Affect Limited, a consultancy supporting the life sciences industry, Dale was catapulted into the world of motorsports after his son made the leap from sim to real-life racer by winning the Ginetta Juniors Scholarship. Dale...

Ben Cooper is a kart racer, driver coach and mental performance coach with over 15 years of coaching experience and 10 years’ experience of running his own race team.