Kelly is the owner of P1 Web Development, a web design studio built exclusively for racers and motorsports brands. As a lifelong racing fan and karting dad, he brings an insider’s edge to every site he builds.

After a career in sales and marketing, and a successful exit from his company Bright Affect Limited, a consultancy supporting the life sciences industry, Dale was catapulted into the world of motorsports after his son made the leap from sim to real-life racer by winning the Ginetta Juniors Scholarship. Dale...