Why Your Brand Needs To Stand Out
In this episode of the Motorsport Prospects Podcast, I dive deep into the business side of racing with…
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Mark Boudreau
Articles by Mark Boudreau
McLaren Discontinues GT4 Program to Focus on McLaren Trophy
McLaren has discontinued their GT4 program to focus on their McLaren Trophy and I have all the details…
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The Cost of a European F4 Seat in 2026
The cost of a European F4 seat in 2026 is one of the topics covered in this week’s…
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Shift Up Now Sponsorship Grant Applications Open for 2026
Shift Up Now sponsorship grant applications are now open for 2026 and in this week’s Driver Development Roundup…
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Alex Palou Ordered to Pay McLaren $12M Over Contract Breach
Alex Palou has been ordered to pay McLaren $12M over a contract breach case and I have all…
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Formula E’s Influencer Marketing Strategy
Formula E’s influencer strategy is just one of the topics covered in this week’s Sustainable Motorsport Roundup. I…
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Max Verstappen Says Sim Racing Shapes Future Talent
Max Verstappen says that sim racing will shape future racing talent, and David Cook from Racing Prodigy agrees.…
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Prototype Cup Europe Introduced For 2026
The Prototype Cup Europe is being introduced by Creventic for 2026 and in this week’s Racecraft & Race…
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Getting That First Motorsport Sponsor
Getting that first motorsport sponsor is key and this week on The Business of Being a Race Driver…
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Audi Launches Driver Development Program
Audi has launched a driver development program and in this week’s Driver Development Roundup you will find out…
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Apple Leverages Its Ecosystem to Redefine F1 Coverage in the U.S.
Apple is preparing a sweeping overhaul of how Formula 1 is presented to U.S. audiences, using the full…
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Formula E Becomes a Certified B Corp
Formula E has become a certified B Corp and, in this week’s Sustainable Motorsport Roundup you will find…
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Motorsport UK launches Cross Car Esports Cup With Real-World Racing Prize
Motorsport UK has launched the Cross Car Esports Cup, with the winner getting a real-world motorsport opportunity and…
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GT Summer Series Looks to Expand the European GT Landscape
The GT Summer Series is launching this summer, and they are hoping to redefine GT racing in Europe…
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No Quitters: The Mindset of a Pro Racer
Want to become a pro race driver? Then quitting isn’t an option. In this episode of the Motorsport…
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IndyCar Driver Christian Rasmussen Works to Overcome Million-Dollar Debt
Christian Rasmussen is working to pay off a 7-figure debt incurred in his motorsport journey to IndyCar and…
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More Than Equal Program Signs New Drivers
More Than Equal continues to shape its future with its Driver Development Program welcoming new talent this week.…
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Breaking Down the True Costs of Running a Race Team
The costs of running a race team in the DTM is just part of this week’s Business of…
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Formula E Faces a Make-or-Break Year for Its Future
Formula E faces a make-or-break year for its future and in this edition of the Sustainable Motorsport Roundup…
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Stellantis Motorsport Gets a New Sim Rig
Stellantis Motorsport is installing a new sim rig and in this week’s Sim Racing Roundup you will find…
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