Honda has consolidated all their motorsport activity, including the US-based Honda Performance Development (HPD) into Honda Racing Corporation. What this could imply is in today’s Business of Motorsport Roundup. I also have more on the ongoing quest of Michael Andretti to join the F1 grid, the continuing saga of Felipe Massa’s legal quest for the … Read more
The Goodwood Revival, an event that celebrates the rich heritage of motorsport, has committed to sustainability and this week you will find out how and why. In other sustainable motorsport developments, you will learn what it is like to drive an electric single-seater, an electric go-kart that can go 100 MPH and sustainable logistics from … Read more
Can you use sim racing to hone your real-life skills? Yes, and this week you will find out what two current drivers who couldn’t agree more. I also feature a video on how sim racing and sustainable motorsport have combined for one unforgettable real-life racing experience, iRacing tips for beginners and how to correctly place … Read more
This week I bring you a guide to the sometimes-confusing FIA Global Pathway from Formula 4 to Formula One. As well as trying to explain that you will find some great tips on racecraft, a link to a comprehensive motorsport dictionary and whether the 2024 Ford Mustang Dark Horse is any good as a track … Read more
The business of being a race driver is business and you should never forget this. From sponsorship acquisition to social media marketing, everything you do off the track should be contributing to your success on track. This week I bring you some tips on the basics of motorsport sponsorship, social media marketing and the keys … Read more
A non-profit race team that is focused on nurturing driver talent is just part of what you will find in this week’s edition of the Driver Development Roundup. I also take you behind the scenes of the recent Porsche North America Junior Program boot camp, details on the new Asia Pacific Motorsport Championship and the … Read more
IndyCar is on a roll as they enter new media negotiations on the back of their best viewing numbers since 2016. It’s all part of this week’s Business of Motorsport. I also look at the two new racing teams that made Forbes’ list of the World’s 50 Most Valuable Sports Teams, the possible return of … Read more
This week I introduce you to AMZ Racing and their EV that goes from 0-60 MPH in 0.956 seconds. I also look at what Veloce is doing on the blockchain, the World Rally Championship’s 2027 propulsion plans and the Bridgestone FIA ecoRally Cup. All this and more in this week’s edition of the Sustainable Motorsport … Read more
This week, Max Esterson explains how he is transitioning from iRacing to real-world racing and discusses the challenges and opportunities it presents. I also feature an opportunity for some sim racing training for those planning to compete for the Ginetta Junior Scholarship, the truth behind Jann Mardenborough’s secret racing lines and understanding understeer and oversteer. … Read more
This week you will find an analysis of Max Verstappen’s transformation of Michael Schumacher’s driving technique amongst other racecraft tips. You will also find the truth behind those secret racing lines used by Jann Mardenborough in the Gran Turismo film from the man himself, getting “in the flow” on the track and Pato O’Ward’s trackside … Read more
Can you use sim racing to build a sustainable racing career? This week the CEO of Racing Prodigy says yes and will explain how. I also look at some great tips on how to engage sponsors, a motorsport sponsorship webinar and the optimal length for a sponsorship agreement. All this and more in this week’s … Read more
The Driver’s Eye rides with Patrick Long as he races Keke Rosberg’s 1983 Monaco Grand Prix-winning Williams FW08C to victory at HMSA’s vintage Formula 1 event at this year’s Long Beach Grand Prix. Via Racer Magazine.
You are not too old to race and if you need further convincing, you will find it in this week’s Driver Development Roundup. I also cover a new driver development program and a junior scholarship deadline, an American Winter Series for young single-seaters and why the promoter of Indian F4 feels that the series is … Read more
Hugo Boss is looking to take advantage of F1’s booming popularity as they have ditched Formula E and are now focused on Formula 1. This is all part of this week’s Business of Motorsport Roundup. I also bring you details on Liberty Media’s approach to Verstappen’s dominance on track, the legal strategy Felipe Massa is … Read more
São Paulo and San Marino are making sustainable race events happen and this week in the Sustainable Motorsport Roundup you will find out how. I also have details on the tech behind a number of alternatively powered race cars, the launch of Extreme H and Formula E’s relevance to electric vehicle manufacturers. All this and … Read more
Sim-to-real program Racing Prodigy’s rFactor 2 round starts now as the competition opened September 4th. If you are looking a way to transition from sim racing to a real race car, this could be your ticket. I also have links to some great driving tips, the latest sim racing tech and general sim racing news. … Read more
Are you ready to shine when you need to? This is what separates the champions from those struggling at the back of the grid and the topic is covered in this week’s Racecraft & Race Cars Roundup. I also have some autocross tips, a braking masterclass and how you can test a trio of Ligier … Read more
This week I look at how race driver Toni Breidinger works hard to bring in new sponsors that will help her grow her racing career. I also bring you a guide to branding, a look at the sponsorship proposal process and how Scott Dixon funded his racing career. All this and more in this week’s … Read more
This week you will learn the five things you need to get to Formula 1 from somebody who knows what they are talking about. In addition to getting to Formula 1 you will also learn about some sim racing to real-life racing opportunities, how an F1 Academy team is run and why the new 2024 … Read more
The Web3 ecosystem in Formula 1 is accelerating past the sports competition and that is just part of what you will learn about in the Business of Motorsport this week. You will also learn about the incredible reach of F1 and how the series drives cultural change. I have news on a potential new charter … Read more