Mark Boudreau

Why Formula 1 Is Not As Popular As You Think

Formula 1 Drive to Survive

Why Formula 1 is not as popular as you think would be a counterintuitive argument that goes against everything you have read since Drive to Survive burst onto the scene. This week you will find out how not everything is at it seems. I also have news on how Formula E is growing in popularity, … Read more

Sustainable Motorsport Remains Rooted in the Thrill of Racing

Extreme E

At its essence, sustainable motorsport remains rooted in the thrill of racing, and Jeff Dodds, CEO of Formula E, emphasizes this point. Discover his insights on the subject in this week’s Sustainable Motorsport Roundup. I also have details on Scuderia Cameron Glickenhaus attacking the Baja 1000 with a hydrogen-powered car, Hyundai taking on Pikes Peak … Read more

Why Oliver Rowland Uses a Sports Psychologist

Sports psychologist

Why Oliver Rowland uses a sports psychologist is just one of the many racecraft tips and nuggets of advice in this week’s Racecraft & Race Cars Roundup. I also have the top mistakes that amateur race car drivers make, what to do when things go sideways and how to measure for a racing helmet. All … Read more

Customizing Your Sponsorship Deck

Sponsorship Deck

Customizing your sponsorship deck is just one of the actionable tips featured in this week’s Business of Being a Race Driver. I also have two great podcast episodes you should listen to, a service run by a race driver that specializes in micro sponsorships and dealing with setbacks. It’s all in this week’s edition of … Read more

Motorsport UK Launches Disabled Drivers Scholarship

Disabled Driver Scholarship

Motorsport UK has launched a Disabled Drivers Scholarship bringing access and opportunities to even more people who have an interest in getting involved in motorsport and I have the details. This week I also have video on the development of the FIA Rally Stars, news on a race series that literally accepts all types of … Read more

After 61 Years Lamborghini Finally Does Racing Right

Lamborghini Squadra Corse

After 61 years, Lamborghini are finally doing racing right with their Squadra Corse racing arm. This is just one of the many topics covered in this week’s Business of Motorsport. You will also find details on everything from how to run an F1 media center to how Trackhouse Racing is planning to grow MotoGP’s footprint … Read more

Hydrogen-Powered Alpine Alpenglow Will Take to the Track at Spa

Alpine Alpenglow

The hydrogen-powered Alpine Alpenglow will be taking to the track in a demonstration run with the H24, an electric hydrogen racing prototype from MissionH24 at this year’s edition of the 6 Hours of Spa-Francorchamps. The Alpenglow concept is just yet another example of the incredible innovation that pervades sustainable motorsport and this week you will … Read more

Vision Training Both On Track and Off

Vision Training

Vision training both on and off the track are just part of this week’s Racecraft & Race Cars Roundup. You will also find tips on finding your braking point, the power of visualization, choosing an arrive and drive team as well as an exercise to help develop your peripheral vision. Add a whole bunch of … Read more

Creating Value for Your Sponsors

Creating value for your sponsors

Creating value for your sponsors is critical if you plan on both acquiring new sponsors while continuing to serve the ones you currently have. This week I feature two videos that will help you do just that. You will also learn why sponsors switch teams and the difference between sponsorship and advertising. It’s all in … Read more

Dealing with Adversity On and Off the Track

Dealing with adversity

Dealing with adversity both on and off the track is just part of what you will find in this week’s Driver Development Roundup. You will also get a peek behind the scenes at both an F1 academy training session and a rally development program, learn about the role of midget racing in driver development and … Read more

PREMA Racing Joins IndyCar

Prema Racing

Crack European squad PREMA Racing is joining Indycar in 2025 and they have no illusions at how difficult the move will be. This is one of the major stories in this week’s Business of Motorsport. I also have details on Andretti Global’s new UK base, Formula E selling their 12th grid spot and why a … Read more

An In-Depth Look at a Hydrogen Combustion Race Engine

AVL High Performance Hydrogen Combustion Engine

This week in sustainable motorsport features an in-depth look at a hydrogen combustion race engine, an innovative Japanese race program combining anime with electric racing as well as a look at designing a Formula E powertrain. It’s all in the latest edition of the Sustainable Motorsport Roundup on Motorsport Prospects. Your source for sustainable high … Read more

Suellio Almeida Graduates from Sim Racing to the Podium

Suellio Almeida on Podium

Suellio Almeida has graduated from sim racing to a real-life podium at the Dubai Autodrome racing in the Gulf Radical Cup and his experience exemplifies how sim racing enabled the transition. I also feature how to deal with setbacks in your racing career, the relaunch of the F1 esports competition and more. It is all … Read more

Fun On Track with the Hyundai Ioniq 5 N eN1 Cup Car

Hyundai Ioniq 5 N eN1 Cup Car

Having fun on track with the Hyundai Ioniq 5 N eN1 Cup Car is part of a jam packed Racecraft & Race Cars Roundup this week. The Ioniq 5 N eN1 Cup Car is fast, fun and oh by the way, its electric. I also have tips on how to learn a racetrack, an introduction … Read more

Cultivating a Fan Base

Cultivating a fan base

Cultivating a fan base is just part of this week’s Business of Being a Race Driver. I also have two sponsorship-related webinars you can attend, the cost of racing Eurocup-3 and more great advice from the Motorsport Prospects archives. It’s all here in this week’s edition of The Business of Being a Race Driver. Charge … Read more

The Importance of Using an Old-Fashioned Notebook

Old-Fashioned Notebook

This week you will learn about the importance of using an old-fashioned notebook from somebody whose success is a testament to its utility. You will also learn how to be a top driver, the life of a freelance GT professional and some exciting driver development programs in the karting world. All this and more in … Read more

Liberty Acquires MotoGP Commercial Rights

MotoGP

Liberty Media has acquired the commercial rights to MotoGP which means they now own the commercial rights to two global motorsport franchises. It is the headline story in this week’s Business of Motorsport Roundup. I also have details on the financial boost that Las Vegas received from their inaugural Grand Prix, IndyCar’s ongoing attempts at … Read more