P1 Groupe

The Unfiltered Thoughts of Ayrton Senna

Ayrton Senna

The unfiltered thoughts of Ayrton Senna, widely regarded as one of the greatest race drivers of all times, headlines this edition of the Racecraft & Race Cars Roundup. You will also find articles on AI and racecraft, Colin Braun’s advice on how to drive anything fast and arrive & drive packages to evaluate. All this … Read more

How to Go Circuit Racing in the UK

Circuit racing in the UK

How to go circuit racing in the UK is just some of the advice you will get in this week’s edition of the Racecraft & Race Cars Roundup. I also have a guide to passing and braking techniques, an amazing hand-control system used by Robert Wickens and the anatomy of an F1 Academy car. All … Read more

Why Oliver Rowland Uses a Sports Psychologist

Sports psychologist

Why Oliver Rowland uses a sports psychologist is just one of the many racecraft tips and nuggets of advice in this week’s Racecraft & Race Cars Roundup. I also have the top mistakes that amateur race car drivers make, what to do when things go sideways and how to measure for a racing helmet. All … Read more

Why Are You Posting on Social Media?

Why Are You Posting on Social Media?

Why you are posting on social media is just as important as what you are posting, and Eddie Garrison explains how you should approach your social media marketing to best effect in this week’s edition of The Business of Being a Race Driver. In addition to social media marketing advice, this week I feature recommendations … Read more

The Business of Being a Race Driver for July 26, 2022

The Business of Being a Race Driver  for July 26, 2022

This week in The Business of Being a Race Driver I have some great tips and advice on how to determine if your sponsorship has passed its effective date, how DTC brands are investing in racing, as well as future sports marketing trends. I also bring you a video on the costs of getting to … Read more

The Business of Being a Race Driver for May 3, 2022

The Business of Being a Race Driver  for May 3, 2022

This week in The Business of Being a Race Driver I have a number of great tips and resources to assist you in your sponsorship acquisition efforts as well as a few available drives. Enzo Mucci discusses 5 sponsorship mistakes, Kim Skildum-Reid talks about what you need in your sponsorship proposal, advice on what to … Read more