The costs of racing

The Business of Being a Race Driver for July 26, 2022

The Business of Being a Race Driver  for July 26, 2022

This week in The Business of Being a Race Driver I have some great tips and advice on how to determine if your sponsorship has passed its effective date, how DTC brands are investing in racing, as well as future sports marketing trends. I also bring you a video on the costs of getting to … Read more

The Business of Being a Race Driver for May 17, 2022-What Do Sponsors Want?

The Business of Being a Race Driver for May 17, 2022-What Do Sponsors Want?

This week in The Business of Being a Race Driver, there is information on how to build your brand through YouTube, how photo royalties work, determining sponsorship ROI, a number of available drives, the cost of racing in the new ERA Championship and more. Enzo Mucci also asks the simple question, have you been loud … Read more

The Business of Being a Race Driver for January 11, 2022

The Business of Being a Race Driver for January 11, 2022

The Business of Being a Race Driver covers the topics that often times dread such as building up a sponsorship deck, researching potential sponsors, networking and basically dealing with all the non-racing topics (yes that would be money) that are the necessary lifeblood of any successful race driver. Curated from top motorsport professionals from around … Read more