The costs of racing

Sponsorship is Not About You

Sponsorship is Not About You

Sponsorship is not about you and this week in the Business of Being a Race Driver you will understand why. You will also learn why you should plan ahead, get details on two great webinars to attend and exploring the various paths to Formula 1. The Business of Racing Alexandra Schieren of Alexandra Schieren Sports … Read more

The Costs of Racing

Racing Helmet

This week, The Business of Being a Race Driver focuses on the costs of racing. Specifically, on getting to and racing in F1, Indycar or sportscars. I feature a trifecta of videos from Enzo Mucci outlining what it costs to race in these various series and what you can do to help yourself get there. … Read more

The Business of Being a Race Driver for September 27, 2022

Hyundai

In this week’s Business of Being a Race Driver I cover a number of things that you should be aware of as you build your racing brand both on and off the track. Racing is a business, more so than most other sports from a participant’s standpoint and so as a driver, there are certain … Read more

The Business of Being a Race Driver for July 26, 2022

The Business of Being a Race Driver  for July 26, 2022

This week in The Business of Being a Race Driver I have some great tips and advice on how to determine if your sponsorship has passed its effective date, how DTC brands are investing in racing, as well as future sports marketing trends. I also bring you a video on the costs of getting to … Read more

The Business of Being a Race Driver for May 17, 2022-What Do Sponsors Want?

The Business of Being a Race Driver for May 17, 2022-What Do Sponsors Want?

This week in The Business of Being a Race Driver, there is information on how to build your brand through YouTube, how photo royalties work, determining sponsorship ROI, a number of available drives, the cost of racing in the new ERA Championship and more. Enzo Mucci also asks the simple question, have you been loud … Read more

The Business of Being a Race Driver for January 11, 2022

The Business of Being a Race Driver for January 11, 2022

The Business of Being a Race Driver covers the topics that often times dread such as building up a sponsorship deck, researching potential sponsors, networking and basically dealing with all the non-racing topics (yes that would be money) that are the necessary lifeblood of any successful race driver. Curated from top motorsport professionals from around … Read more