Making an authentic connection with your fans is critical if you want to engage sponsors since your sponsors will be looking to connect with them as well. Part of that connection will be through social media and the captions you use there will determine if you get the traffic you deserve. This week you will … Read more
The Business of Being a Race Driver is primarily concerned with tips and advice related to how a driver can acquire sponsorship, the costs involved in racing (both direct and ancillary) as well as showcasing drives that are available. It also looks at sponsorship from the sponsors’ perspective which is important for a driver to … Read more
This week’s The Business of Being a Race Driver features a number of exciting developments. I bring you updates from Belinda Riseley from MotiV8 Training and what she has planned for the future, Megan Meyer on how to use your personality to build your racing social media, the 5 reasons why Pfaff thinks there is … Read more
This week in The Business of Being a Race Driver, there is information on how to build your brand through YouTube, how photo royalties work, determining sponsorship ROI, a number of available drives, the cost of racing in the new ERA Championship and more. Enzo Mucci also asks the simple question, have you been loud … Read more
This week in The Business of Being a Race Driver I have a number of great tips and resources to assist you in your sponsorship acquisition efforts as well as a few available drives. Enzo Mucci discusses 5 sponsorship mistakes, Kim Skildum-Reid talks about what you need in your sponsorship proposal, advice on what to … Read more