How B2B relationships work in motorsport is critical to understand to better prepare your sponsorship proposal to address a business need. This is just one of the articles linked to in this week’s The Business of Being a Race Driver. I also have tips on how to increase your value proposition, the value of sponsorship … Read more
The Business of Being a Race Driver is primarily concerned with tips and advice related to how a driver can acquire sponsorship, the costs involved in racing (both direct and ancillary) as well as showcasing drives that are available. It also looks at sponsorship from the sponsors’ perspective which is important for a driver to … Read more
This week in The Business of Being a Race Driver I focus on the importance of building B2B relationships in your sponsorship acquisition plans. Remember that is not so much what you can get from a sponsor that will entice them to become a partner, but what their business can get from the relationship. I … Read more
