The Business of Being a Race Driver for August 23, 2022-Learning From the Best

August 23, 2022August 23, 2022 by Mark Boudreau

The Business of Being a Race Driver is primarily concerned with tips and advice related to how a driver can acquire sponsorship, the costs involved in racing (both direct and ancillary) as well as showcasing drives that are available. It also looks at sponsorship from the sponsors’ perspective which is important for a driver to … Read more

The Business of Being a Race Driver for April 12, 2022-B2B and More

April 12, 2022 by Mark Boudreau

This week in The Business of Being a Race Driver I focus on the importance of building B2B relationships in your sponsorship acquisition plans. Remember that is not so much what you can get from a sponsor that will entice them to become a partner, but what their business can get from the relationship. I … Read more