The Shift Up Now Foundation has awarded over $300,000 in grants to female racers and i have the details in this week’s Business of Being a Race Driver. You will also find out why going viral is overrated, the hidden economics of motorsport and more. The Business of Racing Going Viral is Overrated Going viral … Read more
Developing an independent driver is just one of the topics covered in this week’s Driver Development Roundup. Can a doctor become a pro race driver? Find out this week. I also have advice from the Skip Barber Racing School and much more! Becoming a Professional Race Driver Learn Your Racecraft Ernesto Rivera on his Recovery … Read more
The importance of B2B in sponsorship is one of the topics covered in this week’s edition of the Business of Being a Race Driver. I also have details on overlooked expenses in your budget and much more! The Business of Racing Why Growing My BTCC Partner Network Isn’t Just About Signing Sponsors BTCC racer Árón … Read more
The importance of focusing on your potential motorsport sponsor needs is just one of the topics covered in this week’s Business of Being a Race Driver. You will also learn about what Fifth Third Bank is looking for in new sponsorship opportunities, how motorsports is evolving as a marketing platform and much more! The Business … Read more
How B2B relationships work in motorsport is critical to understand to better prepare your sponsorship proposal to address a business need. This is just one of the articles linked to in this week’s The Business of Being a Race Driver. I also have tips on how to increase your value proposition, the value of sponsorship … Read more
The Business of Being a Race Driver is primarily concerned with tips and advice related to how a driver can acquire sponsorship, the costs involved in racing (both direct and ancillary) as well as showcasing drives that are available. It also looks at sponsorship from the sponsors’ perspective which is important for a driver to … Read more
This week in The Business of Being a Race Driver I focus on the importance of building B2B relationships in your sponsorship acquisition plans. Remember that is not so much what you can get from a sponsor that will entice them to become a partner, but what their business can get from the relationship. I … Read more
