Building a racing sponsorship plan is just one of the topics covered in this week’s edition of The Business of Being a Race Driver as I once again curate for you the best, most actionable advice on motorsport sponsorship. In addition to building a racing sponsorship plan, I bring you details on the upcoming free … Read more
A webinar on the art of the cold pitch is just one of the nuggets of race driver business information you will find in this week’s The Business of Being a Race Driver. I also have tips on running social media giveaways for your sponsors, advice on how to improve your social media content and … Read more
This week, the Business of Being a Race Driver covers topics as diverse as identifying your target audience, marketing impressions and racing on a budget. I also look at the reality facing women drivers and the teams that want to run them when it comes to finding sponsorship, some words of advice for sponsors on … Read more
The Business of Being a Race Driver is primarily concerned with tips and advice related to how a driver can acquire sponsorship, the costs involved in racing (both direct and ancillary) as well as showcasing drives that are available. It also looks at sponsorship from the sponsors’ perspective which is important for a driver to … Read more
This week in The Business of Being a Race Driver I have some great tips and advice on how to determine if your sponsorship has passed its effective date, how DTC brands are investing in racing, as well as future sports marketing trends. I also bring you a video on the costs of getting to … Read more