racing on a budget

Motorsport Sponsorship Mistakes to Avoid

Making a mistake

This week you are going to learn what motorsport sponsorship mistakes to avoid as you pursue The Business of Being a Race Driver. You will also learn the top 7 mistakes young race car drivers should avoid, a guide for business’s interested in sponsoring women’s sports and a definitive guide to motorsport marketing. All this … Read more

Identifying Your Target Audience, Marketing Impressions and Racing on a Budget

Mini Cooper Racing Car

This week, the Business of Being a Race Driver covers topics as diverse as identifying your target audience, marketing impressions and racing on a budget. I also look at the reality facing women drivers and the teams that want to run them when it comes to finding sponsorship, some words of advice for sponsors on … Read more