Audi Sport Customer Racing

Alpine F1 Struggles Off-Track and On

Alpine F1 team

The Alpine F1 team is struggling on the track and off and you will find a lot of opinions on why in this week’s edition of the Business of Motorsport. I also look at why FIA president Mohammed Ben Sulayem is pressing ahead on new teams in F1 despite opposition, Toyota’s new sustainable WRC base … Read more

NASCAR Sings Sweet Home Chicago

Grant Park 220

NASCAR sings Sweet Home Chicago in this week’s edition of the Business of Motorsport Roundup as they successfully pulled of a street race despite horrible weather conditions. I also look at the latest developments regarding the new investor group buying into Alpine F1, the future of GT racing, why some brands waste their money in … Read more

Racing with a Co-Driver and More Racecraft Advice

Kiern Jewiss

Racing with a co-driver is just some of the racecraft advice available in this week’s Racecraft & Race Cars Roundup. In addition to that I have tips on racing in the rain, how to adjust to changing levels of grip and more. In Race Cars and Series News you will get updated on the new … Read more

Exposing Your Mental Limitations, Trail Braking and More

Exposing Your Mental Limitations, Trail Braking and More

This week on the Racecraft and Race Cars Roundup I bring you advice on how exposing your mental limitations will help you improve as a driver. I also have advice on quantifying trail braking with data, fostering a productive driver-race engineer relationship and the future of Audi GT customer racing. All this and more in … Read more

What Brands Get Out of Formula 1

Hard Rock F1

What do brands get out of Formula 1? This week in the Business of Motorsport Roundup I will give you an example so you will understand better. I also have for you the latest on a mysterious new Asian-based team looking to enter F1, how Audi may be ending their customer racing program, the data … Read more

The Business of Motorsport for June 10, 2022

The Business of Motorsport for June 10, 2022

This week in the Business of Motorsport I take you from bidding on F1 digital rights to cost cap issues and on to the reign of manufacturers in F1. I also look at the rise of Hyundai in motorsport, what Indycar really thinks of F1 in the US, a YouTube star drawing attention to the … Read more