What do brands get out of Formula 1? This week in the Business of Motorsport Roundup I will give you an example so you will understand better. I also have for you the latest on a mysterious new Asian-based team looking to enter F1, how Audi may be ending their customer racing program, the data … Read more
This week I look at why IndyCar believes it has the right stuff to compete with F1 in the latest edition of the Business of Motorsport Roundup. In addition to IndyCar, I look at how the casinos are raking it in as they get ready for the inaugural Las Vegas Grand Prix, why Porsche believes … Read more
Who is in charge of Formula 1? That should have a relatively straightforward answer but based on the back and forth this week between the FIA and Liberty Media, most fans and possibly the teams and Liberty Media themselves may not be quite so sure of the answer. In addition to the FIA/Liberty war of … Read more
This week in The Business of Motorsport, I look at the return of Brabham, the future of Formula E, how Porsche and Audi’s involvement in F1 could change the motorsport ecosystem, the increasing value of a NASCAR franchise and more. I also take a look at the latest motorsport sponsorship news, how various teams are … Read more
In this week’s Business of Motorsport, I look at big changes at Porsche, the future of the French Grand Prix, the challenge facing NASCAR racing in the streets of Chicago, crypto sponsorship strategy and more. As usual I bring you the latest motorsport sponsorship deals, news from the teams, the latest movers & shakers, and … Read more
This week’s Business of Motorsport is packed with news and views from around the world of motorsport. This week’s edition features everything from how Ducati is using their experience in developing their MotoE bike to contribute to the design of their production bikes, whether F1’s popularity will make it more attractive to sports bettors, and … Read more