Increasing the speed of sustainable motorsport can be taken many ways but let’s focus on what interests all race drivers and motorsport fans, lap times. This week you will learn about Formula E’s work to increase lap times, a Nissan Hybrid shattering lap time records and riding onboard an STCC development car as it laps … Read more
This week’s Business of Motorsport is the one for you if you want to know how the business of sponsorship works in Formula 1. Sponsorship Consultant Tim Silvey explains on the Last Lap Podcast how the nature of sponsorship in Formula 1 has evolved since 2007 and how it now encompasses more than just a … Read more
This week in The Business of Motorsport, I look at the return of Brabham, the future of Formula E, how Porsche and Audi’s involvement in F1 could change the motorsport ecosystem, the increasing value of a NASCAR franchise and more. I also take a look at the latest motorsport sponsorship news, how various teams are … Read more