McLaren Racing

Porsche Supercup Kicks Off Their Season with eFuels

Porsche Supercup

The Porsche Supercup kicked off their 2024 season running on eFuels and I have the details this week. You will also learn about how Hansen Motorsport is continuing their push for sustainable sport, a hackathon sponsored by Google and Formula E and an electric race boat that flies above the water. All this and much … Read more

Hydrogen-Powered Ligier JS2 RH2 Completes 5,000km of Testing

Ligier JS2 RH2

The hydrogen-powered Ligier JS2 RH2 has completed 5,000km of endurance testing as part of their preparations for the era of hydrogen-powered racing at Le Mans. I have the details this week. I also have news on a new series that will help train motorsport engineers and that can accommodate sustainable propulsion technologies, a ground-breaking test … Read more

NXT Gen Cup Races On a Bigger Stage

NXT Gen Cup

The NXT Gen Cup electric touring car series will be racing on a bigger stage in 2024 as they will be supporting both Formula E and the DTM. This is a huge move for the series and the visibility will give young racers interested in sustainable motorsport a viable option to move up the electric … Read more

The Quarkus P3 and Sustainable Motorsport Innovation

Quarkus P3

This week, delve into the Quarkus P3 and their assault on the Pikes Peak Hill Climb, a prime illustration of the continuous innovation thriving in sustainable motorsport. Whether it’s conquering Pikes Peak or braving the challenges of the Dakar Rally, the relentless drive for innovation remains the cornerstone of motorsport, especially as it confronts sustainability … Read more

The Dakar Rally is a Sustainable Motorsport Proving Ground

HoleShot Compétition

The Dakar Rally has become a sustainable motorsport proving ground with their Mission 1000 initiative. This week I feature more vehicles with various forms of sustainable propulsion taking to the dunes as well as one that is utilizing carbon offsets. I also feature McLaren Racing’s new sustainability initiatives, using Formula E to sell EVs and … Read more

How One Race Team is Measuring its Environmental Impact

Nissan Formula E Team

This week you will see how one race team is measuring its environmental impact as part of their sustainable motorsport activities. You will also get details on AVL’s new hydrogen ICE, Lucas di Grassi’s views on the new F1 power unit for 2026 and the updates to the 2024 Audi RS Q e-tron. All this … Read more

Pushing the Envelope of Sustainable Motorsport

Le Pinacle

This week we are pushing the envelope of Sustainable Motorsport as I showcase an interesting single-seater concept that uses synthetic fuel but is battery-free. I also highlight the first ever electric motorcycle podium finish at Circuit of The Americas, McLaren’s trial of recycled carbon fibre, and how IndyCar is racing to be green. All this … Read more

Why a Billion Dollar F1 Team is a Sports Bargain

Why a Billion Dollar F1 Team is a Sports Bargain

This week you will learn why some think that a billion-dollar F1 team is a sports investment bargain. It’s all part of the Business of Motorsport. I also bring you details on why the FIA is willing to butt heads with Liberty Media, NASCAR’s new Netflix deal and the state of athlete investing (with some … Read more

The Web3 Journey of McLaren Racing

McLaren Racing Web3

The Web3 journey of McLaren Racing is just one of the topics covered in this week’s Business of Motorsport Roundup. While you may think that NFTs have faded away, McLaren are demonstrating that done right, they can be a marketing success. In addition to McLaren’s Web3 journey I look at the cost of the Las … Read more

How the Canadian Grand Prix Has Persevered All These Years

Canadian Grand Prix

This week I feature a great article on how the Canadian Grand Prix has persevered all these years. In typical Canadian fashion, the race has quietly become one of the most popular races on the calendar. In addition to this, this week’s edition of the Business of Motorsport is jam-packed due to my being away … Read more

ACO Doubles Their 24 Hours of Le Mans Hydrogen Bet

H24 Race Car

The ACO has doubled their hydrogen bet for the 24 Hours of Le Mans as they have announced that they want the top class to be all hydrogen by 2030. Along with this fascinating sustainable motorsport development, I have news on an electric Hyundai rally car, recycled plastic IndyCar tires, biofueled F1 trucks and McLaren … Read more

Honda Makes Surprising Reversal in F1 and Other Intriguing Motorsport Developments

Invicta Virtuosi Racing

Honda making a surprising reversal in F1 highlights this week’s Business of Motorsport Roundup as I cover that and other intriguing motorsport developments. I also look at whether the AlphaTauri F1 team is or is not for sale, what it is like running the “greatest spectacle in racing,” the possibility of the return of A1 … Read more

American Businesses Are Embracing Formula 1’s Soaring Popularity

Formula 1 Partners 2023

American businesses are embracing Formula 1’s soaring popularity as much as American fans and in this edition of the Business of Motorsport, I bring you the numbers. I also look at McLaren Racing’s call for greater collaboration within motorsport on sustainability, the move to “regionalize” the F1 calendar, Hyundai going to the WEC and how … Read more

Vintage Bentleys Race and Win with Synthetic Fuel

Vintage Bentleys

This week the Sustainable Motorsport Roundup documents how vintage, pre-war Bentleys are racing and winning in 2023 using synthetic fuels. While we tend to think of cutting-edge race cars such as Formula E and the H24 project being the face of sustainable motorsport, vintage racing is also getting involved with some eye-opening results. I also … Read more

303 F1 Sponsorship Deals and Counting

F1 Sponsors

303 F1 sponsorship deals and counting. That is the number of sponsors currently in Formula 1 and it shows no signs of declining. In addition to this sponsorship bounty in F1, I have news of how IndyCar is willing to lose money to gain fans in Detroit, more twists, and turns in the Palm Beach … Read more

The Challenge and Promise of Sustainable Motorsport

Mission H24 Refueling

There is both challenge and promise in sustainable motorsport as this week’s edition of the Sustainable Motorsport Roundup makes clear. For example, hydrogen is often touted as a natural fit for motorsport, but there are several technical hurdles to overcome to make it feasible for the track. The same can be said for battery technology, … Read more

The Racing Portfolio of McLaren and Why They Race

McLaren Formula E Car

The racing portfolio of McLaren is large and this week in the Business of Motorsport, you will find out why they race. In addition to that, you will understand why Porsche is not in F1, the ever-increasing Saudi Arabian investment in motorsport, the creative vision behind the director of Drive to Survive, why IndyCar is … Read more

Jota Goes for the Gold and More Business of Motorsport News

Jota Porsche 963

Jota has unveiled their striking gold livery and partners for the upcoming racing season, but it was the connection with NFL legend Tom Brady that turned heads. In addition to the Jota announcement, I look at F1’s record 2022 profits, the possibility of the EU suing F1 over potentially increasing entry fees, a resurrected Italian … Read more

Sustainable Racing for the Next Generation

NXT Gen Cup on Track

The NXT Gen Cup is working hard to bill itself as sustainable racing for the next generation and they have made their first step towards this by announcing their 2023 calendar, details of which you can find in this week’s Sustainable Motorsport Roundup. In addition to this, I have details on the world’s first two-seater … Read more

F1 Teams Bicker over Andretti as Saudi Arabia Looks to Attract Teams to the Kingdom

Andretti Cadillac F1 Car

While F1 teams continue to bicker over the possible addition of Andretti-Cadillac to the grid, Saudi Arabia is looking to poach teams from Motorsport Valley in this week’s Business of Motorsport roundup. It is not just Andretti that wants to join the F1 circus either as two teams from Asia are also looking to join … Read more