McLaren Racing

Sustainable Racing for the Next Generation

NXT Gen Cup on Track

The NXT Gen Cup is working hard to bill itself as sustainable racing for the next generation and they have made their first step towards this by announcing their 2023 calendar, details of which you can find in this week’s Sustainable Motorsport Roundup. In addition to this, I have details on the world’s first two-seater … Read more

F1 Teams Bicker over Andretti as Saudi Arabia Looks to Attract Teams to the Kingdom

Andretti Cadillac F1 Car

While F1 teams continue to bicker over the possible addition of Andretti-Cadillac to the grid, Saudi Arabia is looking to poach teams from Motorsport Valley in this week’s Business of Motorsport roundup. It is not just Andretti that wants to join the F1 circus either as two teams from Asia are also looking to join … Read more

Inside the McLaren Technology Centre, Germans in NASCAR, and More Business of Motorsport News

McLaren Technology Centre

An inside tour of the McLaren Technology Centre is just one of the highlights of this week’s Business of Motorsport News Roundup column. In addition to that I have an update on Ford in F1, Michael Andretti’s plans for an F1 team, Porsche Motorsport’s grand ambitions for 2023, Red Bull Racing terminating a crypto sponsor … Read more

Legal Judgements, Vegas, Diversity and More in this Week’s Business of Motorsport

Las Vegas Grand Prix Paddock

This week’s Business of Motorsport has all kinds of interesting developments that makes the business of motorsport endlessly fascinating. From legal judgements, Vegas paddock facilities, and debates on diversity and inclusion, the width and breadth of what goes on off the track is on full display. I also have the latest motorsport deals, team news, … Read more

Idle Rumors and Speculation in Formula 1

By Benh LIEU SONG (Flickr) - Hong Kong Harbour Night 2019, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=82284212

Idle rumors and speculation in Formula 1 are part of the package in this week’s Business of Motorsport. From rumors of mysterious investors in a new Formula 1 team to speculation on the next moves of a spurned manufacturer, it is all here this week. In addition to all that I have solid news from … Read more

Stefan Wilson Talks Sim Racing

Stefan Wilson

IndyCar and sportscar racer Stefan Wilson talks sim racing and how it can be a fundamental part of a real-world racer’s prep work in this edition of the Sim Racing & Esports News Roundup. I also bring you some competitive sim racing news, new sim racing hardware and more general sim racing news. All this … Read more

How Will Cryptocurrency Chaos Affect Sports Sponsorship?

Mercedes F1 FTX

As the cryptocurrency ecosystem stumbles from one calamity to the next, the sports industry is starting to ask itself, how will this cryptocurrency chaos affect sports sponsorship? This is just one of the topics discussed in this week’s Business of Motorsport. Updated with more information regarding the collapse of FTX and Crypro.com’s position on these … Read more

Business of Motorsport for October 21, 2022

Porsche 911 GT3R

The Business of Motorsport is absolutely jam packed this week but here are a few highlights to look forward to: See how an iconic Las Vegas hotel is investing 1 billion dollars in preparation for the inaugural Las Vegas Grand Prix. Learn about the first and so far, only sports betting app dedicated entirely to … Read more

Business of Motorsport for October 14, 2022

Justina Williams

If you were as mesmerized, horrified and otherwise bemused by the trainwreck that was Rich Energy’s sponsorship of the Haas F1 team in 2019 as I was, then this edition of the Business of Motorsport is for you. If you are also curious about the state of mobile phone provider Rokit’s role in sports sponsorship, … Read more

Business of Motorsport for September 30, 2022

Nissan Z GT4

This week’s Business of Motorsport is the one for you if you want to know how the business of sponsorship works in Formula 1. Sponsorship Consultant Tim Silvey explains on the Last Lap Podcast how the nature of sponsorship in Formula 1 has evolved since 2007 and how it now encompasses more than just a … Read more

Business of Motorsport for September 23, 2022

Diesel Beverages Sponsorship

I have another jam-packed Business of Motorsport for you this week. I cover everything from Red Bull Powertrain plans to the debate over Superlicense points, from the Porsche IPO to Ford’s motorsport plans, Aston Martin’s woes on and off the track and much more. I also have news on the latest motorsport sponsorship deals, the … Read more

Sustainable Motorsport Roundup for September 17, 2022

Prodrive Hunter

This week in the Sustainable Motorsport Roundup you will find some truly fascinating and exciting developments in the quest to make motorsport more sustainable. From the awesome biofuel Prodrive Hunter to Michelin and Goodyear’s work on sustainable racing tires, work continues apace in all sectors of motorsport. Whether it be electric motocross, software used for … Read more

Business of Motorsport for September 16, 2022

FIA Women in Motorsport Commission Monza 2022 Networking Event

This week in the Business of Motorsport I once again bring you news and developments from throughout the world of motorsport. I look at the recent FIA Women in Motorsport Commission networking event in Monza, what’s next for Red Bull Powertrains, the legal aspect of NFTs and the metaverse for sports brands, Ford’s motorsport plans … Read more

Business of Motorsport for September 9, 2022

Van Diemen RF350

The Business of Motorsport just keeps getting bigger week after week and this week is no exception. From the state of drag racing in the United States to Porsche’s role in F1 and their upcoming IPO, from internship programs with race teams and series to the return of Van Dieman, it is all here. I … Read more

Business of Motorsport for August 26, 2022

Audi F1 Car

Once again the Business of Motorsport is bulging with news and developments in the world of racing. I cover everything from F1 developments with Audi, the exploding costs of F1 logistics, NASCAR’s improving TV numbers and issues with a controversial NASCAR sponsor. I also bring you the latest motorsport sponsorship deals, the business of running … Read more

The Business of Motorsport For August 19, 2022-Return of a Legend

The Business of Motorsport For August 19, 2022

This week in The Business of Motorsport, I look at the return of Brabham, the future of Formula E, how Porsche and Audi’s involvement in F1 could change the motorsport ecosystem, the increasing value of a NASCAR franchise and more. I also take a look at the latest motorsport sponsorship news, how various teams are … Read more

Sustainable Motorsport Roundup for August 06, 2022

Sustainable Motorsport Roundup for August 06, 2022

This week in the Sustainable Motorsport Roundup I feature a number of very cool news that you don’t want to miss. From the recent Formula E Innovation Summit to McLaren and Mercedes working to increase their sustainability, to the brand-new BMW M4 GT4 race car built with sustainable fibers, there are some fantastic developments. I … Read more

Business of Motorsport for August 05, 2022-Tales From the Piranha Club

Business of Motorsport for August 05, 2022-Tales From the Piranha Club

Ron Dennis once described Formula 1 to new team owner Eddie Jordan as “The Piranha Club” and it certainly seems like that description fits the business of motorsport as a whole these days. Not only was Alex Palou named to different teams for next year’s Indycar season but, unbelievably, the same thing has happened in … Read more

Business of Motorsport for July 22, 2022

Business of Motorsport for July 22, 2022

This week in the Business of Motorsport news roundup there are all kinds of developments to digest. From the growth of Formula One since Liberty Media bought the commercial rights, to Indycar’s quest for a third engine supplier, to IMSA’s new look GTP class and how the concept evolved. I also sadly bring news of … Read more

Business of Motorsport for July 15, 2022-Indycar Resurgence

Business of Motorsport for July 15, 2022

There is a lot to digest in this week’s Business of Motorsport. I look at the infamous Indycar “Split” and how the series is recovering and growing, the growth of the F1 brand, NASCAR racing on the streets of Chicago, racetrack good news and bad news and more. I also look as usual at the … Read more