How Taylor Swift has changed Formula 1 is just one of the stories covered in this week’s Business of Motorsport. I also have news on where race drivers stand in the list of the 50 most marketable athletes, the costs of putting on the Grand Prix of Arlington and the latest motorsport sponsorship deals, partnership … Read more
Formula 1 has signed a massive 10-year sponsorship deal with LVMH and that was just one of three major Business of Motorsport stories that happened over the last week. In addition to the LVMH deal, Michael Andretti stepped back from an ownership role with his Andretti Global race team and 23XI Racing and Front Motorsports … Read more
This week the Business of Motorsport overflows once again with business news racers can use. While I cover the Audi-Sauber tie-up, the kerfuffle over the cost cap regulations and the success of the U.S. Grand Prix, the death of Dietrich Mateschitz reminds us that motorsport is run by human beings, and it is important to … Read more
