Porsche

Business of Motorsport for September 30, 2022

Nissan Z GT4

This week’s Business of Motorsport is the one for you if you want to know how the business of sponsorship works in Formula 1. Sponsorship Consultant Tim Silvey explains on the Last Lap Podcast how the nature of sponsorship in Formula 1 has evolved since 2007 and how it now encompasses more than just a … Read more

Business of Motorsport for September 23, 2022

Diesel Beverages Sponsorship

I have another jam-packed Business of Motorsport for you this week. I cover everything from Red Bull Powertrain plans to the debate over Superlicense points, from the Porsche IPO to Ford’s motorsport plans, Aston Martin’s woes on and off the track and much more. I also have news on the latest motorsport sponsorship deals, the … Read more

Sim Racing and Esports News Roundup for September 22, 2022

ROKiT British F4 Esports Championship

This week in the Sim Racing and Esports News Roundup I have a beginners guide to sim racing, how FEED Racing wants to give sim racers an opportunity to graduate to real world racing, TedTrax Racing’s exciting plans to grow grassroots racing through sim racing, a new esports championship from Motorsport UK and much more. … Read more

Business of Motorsport for September 16, 2022

FIA Women in Motorsport Commission Monza 2022 Networking Event

This week in the Business of Motorsport I once again bring you news and developments from throughout the world of motorsport. I look at the recent FIA Women in Motorsport Commission networking event in Monza, what’s next for Red Bull Powertrains, the legal aspect of NFTs and the metaverse for sports brands, Ford’s motorsport plans … Read more

Business of Motorsport for September 9, 2022

Van Diemen RF350

The Business of Motorsport just keeps getting bigger week after week and this week is no exception. From the state of drag racing in the United States to Porsche’s role in F1 and their upcoming IPO, from internship programs with race teams and series to the return of Van Dieman, it is all here. I … Read more

Sustainable Motorsport Roundup for August 20, 2022-Next Generation Racing

NXT Gen Cup LRT NXT1 Race Car

This week in the Sustainable Motorsport Roundup I look at everything from a new concept for a more sustainable Formula 1 to an electric muscle car. Along the way I bring you details on the new F1 power unit, Brabham Automotive, the World eX Summit, green racing tires, sustainable luggage and more. So, let’s get … Read more

The Business of Motorsport For August 19, 2022-Return of a Legend

The Business of Motorsport For August 19, 2022

This week in The Business of Motorsport, I look at the return of Brabham, the future of Formula E, how Porsche and Audi’s involvement in F1 could change the motorsport ecosystem, the increasing value of a NASCAR franchise and more. I also take a look at the latest motorsport sponsorship news, how various teams are … Read more

Business of Motorsport for July 29, 2022-Adieu Paul Ricard?

Business of Motorsport for July 29, 2022

In this week’s Business of Motorsport, I look at big changes at Porsche, the future of the French Grand Prix, the challenge facing NASCAR racing in the streets of Chicago, crypto sponsorship strategy and more. As usual I bring you the latest motorsport sponsorship deals, news from the teams, the latest movers & shakers, and … Read more

Business of Motorsport for July 22, 2022

Business of Motorsport for July 22, 2022

This week in the Business of Motorsport news roundup there are all kinds of developments to digest. From the growth of Formula One since Liberty Media bought the commercial rights, to Indycar’s quest for a third engine supplier, to IMSA’s new look GTP class and how the concept evolved. I also sadly bring news of … Read more

The Sustainable Motorsport Roundup for May 21, 2022-New Electric Porsche Hits the Track

The Sustainable Motorsport Roundup for May 21, 2022

If you are looking for the latest news on Sustainable Motorsport, you have come to the right place! In the Sustainable Motorsport Roundup, I curate news and developments related to what is happening in sustainable motorsport today. This week’s roundup is a perfect example of news on the rapid developments in sustainable motorsport that you … Read more

Sustainable Motorsport Roundup for May 14, 2022-Racing & Reason Can Coexist

Sustainable Motorsport for May 14, 2022

This week in The Sustainable Motorsport Roundup, I bring you a deep dive into the new ERA Championship, look at how the Formula E Gen3 car evolved, discuss the issue of Formula 1 going all electric while bringing you some exciting sustainable motorsport technologies and more. I also look at Sebastian Vettel’s recent appearance on … Read more

Business of Motorsport for April 22, 2022-Supply Chain Issues and More

Business of Motorsport for April 22, 2022

Today’s Business of Motorsport could be considered Part Two of the Easter-delayed column I published on Monday. I have news from the worlds of Formula 1, Formula E, Indycar, NASCAR, NHRA, MotoGP and more. Hear from today’s movers and shakers, team owners and other motorsport professionals. I also bring you some of the latest sponsorship … Read more

Business of Motorsport for April 18, 2022-The Litigation Issue

Business of Motorsport for April 18, 2022-The Litigation Issue

This week’s Business of Motorsport is once again jam packed with motorsport industry news, updates on the people that make it all happen, developments in the world of sponsorship, new team news and various motorsport-related legal developments. Motorsport Industry News Front Office Sports reports that the recently announced Las Vegas Grand Prix F1 race may … Read more

Business of Motorsport for April 8, 2022-The Will They Or Won’t They Edition

Business of Motorsport for April 8, 2022

This week in the Business of Motorsport I have another full slate of business news from the always fascinating world of motorsport. From Formula 1’s attempt to entice Audi and Porsche while dealing with increasing freight costs to Indycar’s focus on ovals and against international races, it’s all here. I also bring you news from … Read more

Sim Racing and Esports News for April 7, 2022

Sim Racing and Esports News for April 7, 2022

This week in Sim Racing and Esports News I bring you details of the brand-new Lamborghini esports team, a list of Porsche cars you can race in Gran Turismo 7, the debate over which is a better training ground, karts or sim racing and another driver making the transition from sim racing to the real … Read more

The Last Lap for March 20, 2022-Hypercars, Ferrari Boats and More

The Last Lap for March 20, 2022

As you settle into MotoGP from Indonesia, F1 (and F2 & F3) from Bahrain and Indycar from Texas, relax with your morning espresso and enjoy Motorsport Prospect’s Last Lap. This week I have everything from 3D printed hypercars, rare Porsches, three opportunities to own Formula 1 history, a Ferrari speedboat, a lap of Sebring and … Read more

Sustainable Motorsport Round-Up for February 26, 2022-Hydrogen Fueled Motorsport and More

Sustainable Motorsport Round-Up for February 26, 2022

This week in the Sustainable Motorsport Round-Up are a number of positive developments in Extreme E and ETCR, F1’s unwavering sustainability commitment, a bold move by Mazda and a high performance hydrogen-fueled internal combustion engine. While I try to stay focused on sustainable motorsport, I do veer off the path once in a while to … Read more

The Sustainable Motorsport Round-Up for January 29, 2022 – Sustainability in Diriyah and More

The Sustainable Motorsport Round-Up for January 29, 2022 - Sustainability in Diriyah and More

One of the most important things that I have learned about sustainability in general and sustainable motorsport in particular is that it is a journey. Nothing will ever be fully 100% sustainable but the journey to limit and if possible eliminate our impact on the natural world is an ongoing one. Just because we have … Read more