Sustainability and motorsport sponsorship is an issue that I have covered in the past and is explored once again in this week’s edition of the Sustainable Motorsport Roundup. Sponsors and potential sponsors are more often asking teams and drivers about their sustainability initiatives before they commit and this week you will hear why. I also … Read more
Sustainable motorsport will have a presence at this year’s 80th Pau Grand Prix, which just goes to show that tradition and sustainability can coexist. In addition to that, this week’s Sustainable Motorsport Roundup is absolutely jam packed. I have news from IMSA, Formula 1, Formula E, Extreme E and the European Truck Racing Championship. I … Read more
This week in The Business of Motorsport I touch on everything from racing calendar challenges and opportunities, the impact of the crypto crash on sports sponsorships to how one sports car manufacturer manages multiple sports car programs. All this plus the usual motorsport sponsorship news and the latest motorsport industry movers and shakers. Motorsport Industry … Read more
