NASCAR’s blockbuster new media rights deal is the highlight of the week as we look back at the Business of Motorsport. In addition to NASCAR, you will find details about some motorsport-related litigation, whether title sponsorships work in motorsport and how Lexus Racing won the 2023 GTD Pro Manufacturers Championship. All this plus the latest … Read more
While the title of this week’s column is F1 Rolls Big on Vegas Grand Prix, this is anything but a random toss of the dice. Liberty has thought this through and know what they are doing. While there have been issues and hiccups, it is the first race, so it is time to see how … Read more
Gordon Murray discuses the future of internal combustion engines (ICE) as well as EVs in this edition of the Sustainable Motorsport Roundup. In addition to this perspective, you will get an update on the new all-electric STCC, hydrogen being delayed at Le Mans and the track layout for the inaugural Tokyo E-Prix. All this and … Read more
This week in The Business of Motorsport I touch on everything from racing calendar challenges and opportunities, the impact of the crypto crash on sports sponsorships to how one sports car manufacturer manages multiple sports car programs. All this plus the usual motorsport sponsorship news and the latest motorsport industry movers and shakers. Motorsport Industry … Read more