American businesses are embracing Formula 1’s soaring popularity as much as American fans and in this edition of the Business of Motorsport, I bring you the numbers. I also look at McLaren Racing’s call for greater collaboration within motorsport on sustainability, the move to “regionalize” the F1 calendar, Hyundai going to the WEC and how … Read more
This week the Sustainable Motorsport Roundup documents how vintage, pre-war Bentleys are racing and winning in 2023 using synthetic fuels. While we tend to think of cutting-edge race cars such as Formula E and the H24 project being the face of sustainable motorsport, vintage racing is also getting involved with some eye-opening results. I also … Read more
What do brands get out of Formula 1? This week in the Business of Motorsport Roundup I will give you an example so you will understand better. I also have for you the latest on a mysterious new Asian-based team looking to enter F1, how Audi may be ending their customer racing program, the data … Read more
Sustainable motorsport is charging forward with an ever increasing array of technologies intended to reduce the carbon footprint of motorsport and in this edition of the Sustainable Motorsport Roundup I bring you a few. This week I look at everything from new charging technology that could make electric endurance racing a reality to the very … Read more