Indianapolis Motor Speedway

More Uncertainty Over Audi F1 Bid

Audi F1 Airbox

More uncertainty is clouding the Audi F1 bid as yet another top-level executive leaves the manufacturer. Whether they continue with their F1 plans or not is part of this week’s edition of the Business of Motorsport. I also look at the finances of F1 and the teams that race in it, NASCAR’s new breed of … Read more

F1 Rolls Big on Vegas Grand Prix

Las Vegas Grand Prix

While the title of this week’s column is F1 Rolls Big on Vegas Grand Prix, this is anything but a random toss of the dice. Liberty has thought this through and know what they are doing. While there have been issues and hiccups, it is the first race, so it is time to see how … Read more

The Economic Impact of the Indy 500

Indy 500

The economic impact of the Indy 500 and the Indianapolis Motor Speedway are part of the Business of Motorsport this week. I also look at why billionaires are investing in F1, how IMSA’s GTP class is connecting with fans and the return of Tom Walkinshaw Racing. All this plus the latest sponsorship deals and partnerships, … Read more

Sustainability Lessons from Stella McCartney

Stella McCartney

Stella McCartney has faced many of the same challenges in the fashion industry as motorsport faces and this week, I look at the sustainability lessons motorsport can learn from her experience. In addition to this I look at suggestions on how electric motorsport can attract a bigger audience, sustainable race fuels and the technology behind … Read more

American Businesses Are Embracing Formula 1’s Soaring Popularity

Formula 1 Partners 2023

American businesses are embracing Formula 1’s soaring popularity as much as American fans and in this edition of the Business of Motorsport, I bring you the numbers. I also look at McLaren Racing’s call for greater collaboration within motorsport on sustainability, the move to “regionalize” the F1 calendar, Hyundai going to the WEC and how … Read more

Vintage Bentleys Race and Win with Synthetic Fuel

Vintage Bentleys

This week the Sustainable Motorsport Roundup documents how vintage, pre-war Bentleys are racing and winning in 2023 using synthetic fuels. While we tend to think of cutting-edge race cars such as Formula E and the H24 project being the face of sustainable motorsport, vintage racing is also getting involved with some eye-opening results. I also … Read more

What Brands Get Out of Formula 1

Hard Rock F1

What do brands get out of Formula 1? This week in the Business of Motorsport Roundup I will give you an example so you will understand better. I also have for you the latest on a mysterious new Asian-based team looking to enter F1, how Audi may be ending their customer racing program, the data … Read more

Sustainable Motorsport is Charging Forward

hofer powertrain

Sustainable motorsport is charging forward with an ever increasing array of technologies intended to reduce the carbon footprint of motorsport and in this edition of the Sustainable Motorsport Roundup I bring you a few. This week I look at everything from new charging technology that could make electric endurance racing a reality to the very … Read more