Activating your sponsorship is just as important as getting sponsorship and this week you will understand why. In addition to this, I have a video on writing sponsorship proposals, a podcast that explains what a sponsorship broker does, what Chat GPT says about sponsorship and a checklist on why companies should get involved in motorsport … Read more
Class is in session this week as I feature a fundamental component of sponsorship 101 and that is a webinar on how to write sponsorship proposals that sell. In addition to writing sponsorship proposals, I feature an article on tips for building relationships with sponsors and how Shift Up Now’s move into NFTs will benefit … Read more
While F1 teams continue to bicker over the possible addition of Andretti-Cadillac to the grid, Saudi Arabia is looking to poach teams from Motorsport Valley in this week’s Business of Motorsport roundup. It is not just Andretti that wants to join the F1 circus either as two teams from Asia are also looking to join … Read more
The concept that fun breeds success may seem to be obvious but then again, you sometimes wonder if racing cars is much fun for some drivers. In the first Driver Development News & Racecraft Tips & Techniques Roundup for 2023, I feature Radical Cup driver Alan Miller in one of my Driver Spotlights. His philosophy … Read more
Women in motorsport and a great book list on racecraft highlight this week’s Driver Development News & Racecraft Tips & Techniques Roundup. The question of how best to increase the participation of women in motorsport and develop them as drivers is a big part of this week’s Driver Development News & Racecraft Tips & Techniques … Read more
What does the perfect lap look like? In this edition of the Racecraft & Driver Development Roundup, you will get one suggestion that you can debate amongst your race driver friends. In addition to the perfect lap, I look at the debate around female driver development in light of the financial struggles of the W … Read more
This week’s Business of Being a Race Driver has a lot of video content so settle back with a coffee, tea or water and take notes. I kick things off with some inspiration from Enzo Mucci and then dive into various approaches you can make to potential sponsors, as well as the kinds of benefits … Read more
This week’s Racecraft & Driver Development News, Tips & Techniques covers everything from deciphering data to tips for parents of young race drivers. There are also scholarship deadlines to consider, career guidance and so much more. Enjoy! Racecraft Tips & Techniques You have all that data, now what do you do with it? Grassroots Motorsports … Read more
This week’s Business of Motorsport News is absolutely jam packed. Clearly the big news in the business of motorsport this week has been Michael Andretti’s plans for a Formula One team. I bring you the latest news and views on how this is all playing out. A number of sponsorship deals have also been concluded … Read more