Shift Up Now Foundation Awards $300,000 in Grants

March 24, 2026 by Mark Boudreau

The Shift Up Now Foundation has awarded over $300,000 in grants to female racers and i have the details in this week’s Business of Being a Race Driver. You will also find out why going viral is overrated, the hidden economics of motorsport and more. The Business of Racing Going Viral is Overrated Going viral … Read more

Cultivating a Fan Base

April 9, 2024April 9, 2024 by Mark Boudreau

Cultivating a fan base is just part of this week’s Business of Being a Race Driver. I also have two sponsorship-related webinars you can attend, the cost of racing Eurocup-3 and more great advice from the Motorsport Prospects archives. It’s all here in this week’s edition of The Business of Being a Race Driver. Charge … Read more

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