Brand building

The Price Tag of Pursuing a Career in Formula 1

Zak O’Sullivan

The price tag of pursuing a career in Formula 1 is just part of what is covered in this edition of The Business of Being a Race Driver. I also have advice on how your social media presence creates visibility and connections that sponsors want, the sponsorship potential of women in motorsport and much more. … Read more

Sponsorship is Not About You

Sponsorship is Not About You

Sponsorship is not about you and this week in the Business of Being a Race Driver you will understand why. You will also learn why you should plan ahead, get details on two great webinars to attend and exploring the various paths to Formula 1. The Business of Racing Alexandra Schieren of Alexandra Schieren Sports … Read more

Branding Tips From James Hinchcliffe

James Hinchcliffe

Branding tips from James Hinchcliffe are just one of the highlights that I link to in this week’s edition of The Business of Being a Race Driver. I also feature essential tips for securing sponsorships, how to post consistently on social media and racing Spec Miata on a budget. All this and much more in … Read more

Keeping On Track with Your Racing Career

Racing Career

This week you will learn about a tool that will assist you in keeping on track with your racing career, literally and figuratively. You will also learn about branding, how a sponsor determines ROI and networking in motorsports. All this and much more are in this week’s edition of The Business of Being a Race … Read more

Cultivating a Fan Base

Cultivating a fan base

Cultivating a fan base is just part of this week’s Business of Being a Race Driver. I also have two sponsorship-related webinars you can attend, the cost of racing Eurocup-3 and more great advice from the Motorsport Prospects archives. It’s all here in this week’s edition of The Business of Being a Race Driver. Charge … Read more