Branding

Boosting Your Sponsorship ROI

ROI

Boosting your sponsorship ROI is just one of the topics covered in this week’s Business of Being a Race Driver. You will also find out if performance drives sponsorship, get advice on using networking for sponsorship acquisition and get 5 examples of how PR will set you apart from your competition. All this and much … Read more

Understanding the Sponsorship Journey

Charlotte Tilbury

Understanding the sponsorship journey is the whole point of my Business of Being a Race Driver series and this week is no different. You will learn secrets to ace your sponsorship meeting, how the sponsorship process works, a free sponsorship webinar you can attend as well as tips on how to manage your money. All … Read more

The Importance of Building Relationships with Your Sponsors

Importance of building relationships

The importance of building relationships with your sponsors is just one of the topics covered in the latest edition of The Business of Being a Race Driver. I also have tips on building your online presence, the importance of networking for a race driver and some new approaches to the costs of racing. All this … Read more

Pivoting from Single-Seaters to Endurance Racing

Pivoting from single-seaters to endurance racing

This week you will learn about how one driver pivoted from single-seaters to endurance racing and why. I also have details on a major research initiative on the untapped potential of female drivers in brand narratives, winning your race team over and more. It’s all in this week’s edition of the Driver Development Roundup on … Read more

Your Brand is Everything

Your Brand is Everything

Your brand is everything and the sooner you understand this, the better the chance of you getting the sponsors you need to race. In this week’s post you will find out why. I am also featuring the 5 things you need to make it to F1 like Liam Lawson and Oliver Bearman, the importance of … Read more

The Evolution of Motorsport Marketing

Bianca Bustamante: A Trailblazer in the Making

The evolution of motorsport marketing using as a case study McLaren F1 Academy driver Bianca Bustamante and her Anastasia Beverly Hills sponsorship is part of this week’s look at the Business of Being a Race Driver. There is also a look at authentic athlete branding, the revolutionary new all-electric karting series that is looking to … Read more

Getting Sponsorship as You Climb the Motorsport Ladder

Ryan Harper-Ellam

Getting sponsorship as you climb the motorsport ladder is just part of what is covered this week in The Business of Being a Race Driver. You will also find tips on determining if your personal brand is holding you back from getting sponsors, 7 paths to motorsport sponsorship and more great race driver business posts … Read more

Tax Receipts and More Business of Being a Race Driver News

Race Drivers

This week I bring you a great opportunity for Canadian race drivers, how to get sponsorship as a sim driver and the anatomy of building a brand in sports. All this and more in this week’s edition of the The Business of Being a Race Driver on Motorsport Prospects. The Business of Racing From the … Read more

The Business of Being a Race Driver for April 5, 2022-What Is Your Brand?

Motorsport Series News for March 9, 2022

This week on The Business of Being a Race Driver I bring you news on some great resources and tips related to sponsorship acquisition, branding and more. Sponsorship and Marketing The Wulff Media Group is preparing to make available their How to Land Sponsors in 2022: An Introductory Guide. If you are interested in getting … Read more

The Business of Being a Race Driver for February 15, 2022-Branding, Marketing ROI and an Available Drive

The Business of Being a Race Driver for February 15, 2022-Branding, Marketing ROI and an Available Drive

This week on The Business of Being a Race Driver I bring you some tips on branding, understanding marketing ROI requirements for various motorsport stakeholders, details on an Instagram tips webinar and an available drive. Motorsport Marketing Tips & Techniques Success off the track usually breeds success on it, but in order to be successful … Read more

The Importance of Branding for a Driver – In Conversation with Paul Coltman of ASGUK Ltd.

The Importance of Branding for a Driver - In Conversation with Paul Coltman of ASGUK Ltd.

A new addition to the Motorsport Prospects directory is All Sports Group UK Ltd, a sports marketing, media and PR firm based in Somerset, UK. As the topic of branding is so important, I asked director Paul Coltman a few questions on the topic. Motorsport Prospects: Athletes are considered brands in this day and age. … Read more