The evolution of motorsport marketing using as a case study McLaren F1 Academy driver Bianca Bustamante and her Anastasia Beverly Hills sponsorship is part of this week’s look at the Business of Being a Race Driver. There is also a look at authentic athlete branding, the revolutionary new all-electric karting series that is looking to … Read more
Getting sponsorship as you climb the motorsport ladder is just part of what is covered this week in The Business of Being a Race Driver. You will also find tips on determining if your personal brand is holding you back from getting sponsors, 7 paths to motorsport sponsorship and more great race driver business posts … Read more
This week I bring you a great opportunity for Canadian race drivers, how to get sponsorship as a sim driver and the anatomy of building a brand in sports. All this and more in this week’s edition of the The Business of Being a Race Driver on Motorsport Prospects. The Business of Racing From the … Read more
This week on The Business of Being a Race Driver I bring you news on some great resources and tips related to sponsorship acquisition, branding and more. Sponsorship and Marketing The Wulff Media Group is preparing to make available their How to Land Sponsors in 2022: An Introductory Guide. If you are interested in getting … Read more
This week on The Business of Being a Race Driver I bring you some tips on branding, understanding marketing ROI requirements for various motorsport stakeholders, details on an Instagram tips webinar and an available drive. Motorsport Marketing Tips & Techniques Success off the track usually breeds success on it, but in order to be successful … Read more
A new addition to the Motorsport Prospects directory is All Sports Group UK Ltd, a sports marketing, media and PR firm based in Somerset, UK. As the topic of branding is so important, I asked director Paul Coltman a few questions on the topic. Motorsport Prospects: Athletes are considered brands in this day and age. … Read more