Be the minority. That is just some of the advice you will get in this week’s Business of Being a Race Driver. While others are talking about the latest TV, movies or gossip, you are the one in the office focused on your racing career, making things happen.
The Business of Racing
In the video above, Chris Forsberg take you through the evolution of drifting sponsorships over the last 20 years and how motorsports marketing has drastically shifted. In 2025, it’s not just about showcasing your car—it’s about measurable ROI and delivering real value to your partners.
When discussing sponsorship, it’s easy to think about the money changing hands or the logos on banners. But there’s much more to it. Sponsorship is not just a financial transaction; it’s about the power of association with a seller. This relationship brings real value to both parties involved, especially through the use of the seller’s brand. The brand itself is a crucial piece of intellectual property that holds immense importance for the seller’s audience.
Read more at Beyond The Logo: The Real Value of Sponsorships Is Relationships by the Charge sponsorship agency.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
