Marketing

The Business of Being a Race Driver for September 20, 2022

Boardroom

This week’s Business of Being a Race Driver has a lot of video content so settle back with a coffee, tea or water and take notes. I kick things off with some inspiration from Enzo Mucci and then dive into various approaches you can make to potential sponsors, as well as the kinds of benefits … Read more

The Business of Being a Race Driver for August 30, 2022

The Business of Being a Race Driver for August 30, 2022

This week The Business of Being a Race Driver features a whole bunch of tips and tools that should help make the business of being a race driver that much easier and more effective for you. There is everything from advice on how to create sponsored YouTube content to tips on how to speak out … Read more

The Business of Being a Race Driver for August 16, 2022

The Business of Being a Race Driver for August 16, 2022

This week in The Business of Being a Race Driver, I bring you more curated tips and advice on how you can get the funding you need to race the way you want to race. There is advice on selling sponsored products on social media, a guide to motorsport sponsorship, dealing with sponsor bullies and … Read more

The Business of Being a Race Driver for May 24, 2022-The Value of Motorsport Sponsorship

Race driver in business suit

This week in The Business of Being a Race Driver, I look at the value of motorsport sponsorships, being consistent in your motorsport marketing, the benefits of marketing minimalism, a great podcast on branding for the athlete, and more. This is marketing and sponsorship advice that race drivers can use. The Business of Racing Sport … Read more

The Business of Being a Race Driver for May 3, 2022

The Business of Being a Race Driver  for May 3, 2022

This week in The Business of Being a Race Driver I have a number of great tips and resources to assist you in your sponsorship acquisition efforts as well as a few available drives. Enzo Mucci discusses 5 sponsorship mistakes, Kim Skildum-Reid talks about what you need in your sponsorship proposal, advice on what to … Read more

The Business of Being a Race Driver for March 22, 2022-Telling Your Story To Potential Sponsors

The Business of Being a Race Driver  for March 22, 2022

This week on The Business of Being a Race Driver I bring you some great resources for the business you need to engage in off the track. I look at how a bunch of friends raced at Daytona on a minimal budget, a new course on social media marketing for race drivers, a motorsport focused … Read more

Business of Motorsport for March 18, 2022-Google Goes F1

Business of Motorsport for March 18, 2022

This week in the Business of Motorsport I look at the relationship between F1 teams and cutting-edge high technology, the business issues facing Gene Haas, a pioneering motorsport-focused DAO, the fate of Adria International Raceway and more. As always, this is business news racers can use. Formula 1 I have been following F1 since the … Read more

The Business of Being a Race Driver for February 22, 2022-Researching Potential Sponsors and More

The Business of Being a Race Driver for February 22, 2022-Researching Potential Sponsors and More

This week on The Business of Being a Race Driver I bring you social media reposting tips, 5 ways to service your sponsors, reach vs engagement, the value of research and more including some available drives. Sponsorship and Marketing-Related Tips and Tools You Can Use Social Media Tips Megan (Meyer) Lingner is not only a … Read more

Tami Powers is Connecting Corporate Brands with Women Racers and this is Important for the Future of Motorsport

Tami Powers is Connecting Corporate Brands with Women Racers and this is Important for the Future of Motorsport

The world is changing, and motorsport needs to reflect that change. And yet for some, the change seems to be happening at a glacial pace which is why there has been a concerted push by a number of people and organizations to take the bull by the horns and make things happen faster. Tami Powers … Read more

Motorsport Prospects Weekly Debrief for July 30, 2021 – Racecraft Tips, Social Media Best Practices and More

Motorsport Prospects Weekly Debrief for July 30, 2021

New on Motorsport Prospects This Week This week kicked off with Part 2 of the Sustainable Motorsport Round-Up that I started last week. I then featured a stunning Ginetta LMP3 prototype race car for sale in the Motorsport Prospects Marketplace. This week on the Motorsport Prospects Weekly Debrief There are some great tips and advice … Read more

Motorsport Prospects Weekly Debrief for July 2, 2021 – Driver Academies, Business Skills for Race Drivers and Banned Race Cars

Motorsport Prospects Weekly Debrief for July 2, 2021

New on Motorsport Prospects This Week This week the Debrief is positively brimming with motorsport goodness but before we get to that I just wanted to remind you of the week that was on Motorsport Prospects. We kicked off the week with the now regular Sustainable Motorsport Round-Up. While the technology is fascinating, you will … Read more

Motorsport Prospects Weekly Debrief for June 4, 2021 – Track Days, Testing Opportunities and Battling Minis

Motorsport Prospects Weekly Debrief for June 4, 2021 - Track Days, Testing Opportunities and Battling Minis

New on Motorsport Prospects This Week It was quite a busy week at Motorsport Prospects. In honor of Memorial Day in the United States I started off the week shining the monthly charity spotlight on VETMotorsports, a great charity that integrates veterans into motorsport activities. The Wednesday In the Marketplace post featured a beautiful and … Read more

A Chat with Belinda Riseley of MotiV8 Training

A Chat with Belinda Riseley of MotiV8 Training

This week I chat with Belinda Riseley of MotiV8 Training about athlete performance, the setting of SMART goals, social media presence, PR and the importance of working off the track as well as on. Motorsport Prospects: How did you get involved in motorsport and how did MotiV8 Training start? Belinda Riseley: I have been fortunate … Read more

The Importance of Branding for a Driver – In Conversation with Paul Coltman of ASGUK Ltd.

The Importance of Branding for a Driver - In Conversation with Paul Coltman of ASGUK Ltd.

A new addition to the Motorsport Prospects directory is All Sports Group UK Ltd, a sports marketing, media and PR firm based in Somerset, UK. As the topic of branding is so important, I asked director Paul Coltman a few questions on the topic. Motorsport Prospects: Athletes are considered brands in this day and age. … Read more