Leveraging your current partnerships is so important as these partners already know and understand your value. This week in The Business of Being a Race Driver, I bring you details on a 3-Day Challenge that looks at how to leverage these partnerships. I also bring you 3 branding mistakes you must not make, how to … Read more
Why you are posting on social media is just as important as what you are posting, and Eddie Garrison explains how you should approach your social media marketing to best effect in this week’s edition of The Business of Being a Race Driver. In addition to social media marketing advice, this week I feature recommendations … Read more
This week in the Business of Being a Race Driver, I kick things off with the announcement that a major automotive brands group has announced the opening of its sponsorship applications for the 2023 season. You have until December 15, 2022, to make your pitch. I also feature several actionable tips that you can use … Read more
(Editors Note: You may recognize the name of Mac Clark from the home page of Motorsport Prospects. In this post, guest writer Nirupam Singh looks at how Mac has maximized his social media presence and built up his community of supporters to advance his career.) Here are the 3 steps that Mac Clark took to … Read more
This week’s Business of Being a Race Driver has a lot of video content so settle back with a coffee, tea or water and take notes. I kick things off with some inspiration from Enzo Mucci and then dive into various approaches you can make to potential sponsors, as well as the kinds of benefits … Read more
This week The Business of Being a Race Driver features a whole bunch of tips and tools that should help make the business of being a race driver that much easier and more effective for you. There is everything from advice on how to create sponsored YouTube content to tips on how to speak out … Read more
This week in The Business of Being a Race Driver, I bring you more curated tips and advice on how you can get the funding you need to race the way you want to race. There is advice on selling sponsored products on social media, a guide to motorsport sponsorship, dealing with sponsor bullies and … Read more
This week in The Business of Being a Race Driver, I look at the value of motorsport sponsorships, being consistent in your motorsport marketing, the benefits of marketing minimalism, a great podcast on branding for the athlete, and more. This is marketing and sponsorship advice that race drivers can use. The Business of Racing Sport … Read more
This week in The Business of Being a Race Driver I have a number of great tips and resources to assist you in your sponsorship acquisition efforts as well as a few available drives. Enzo Mucci discusses 5 sponsorship mistakes, Kim Skildum-Reid talks about what you need in your sponsorship proposal, advice on what to … Read more
This week on The Business of Being a Race Driver I bring you some great resources for the business you need to engage in off the track. I look at how a bunch of friends raced at Daytona on a minimal budget, a new course on social media marketing for race drivers, a motorsport focused … Read more
This week in the Business of Motorsport I look at the relationship between F1 teams and cutting-edge high technology, the business issues facing Gene Haas, a pioneering motorsport-focused DAO, the fate of Adria International Raceway and more. As always, this is business news racers can use. Formula 1 I have been following F1 since the … Read more
This week on The Business of Being a Race Driver I bring you social media reposting tips, 5 ways to service your sponsors, reach vs engagement, the value of research and more including some available drives. Sponsorship and Marketing-Related Tips and Tools You Can Use Social Media Tips Megan (Meyer) Lingner is not only a … Read more
The world is changing, and motorsport needs to reflect that change. And yet for some, the change seems to be happening at a glacial pace which is why there has been a concerted push by a number of people and organizations to take the bull by the horns and make things happen faster. Tami Powers … Read more
New on Motorsport Prospects This Week This week kicked off with Part 2 of the Sustainable Motorsport Round-Up that I started last week. I then featured a stunning Ginetta LMP3 prototype race car for sale in the Motorsport Prospects Marketplace. This week on the Motorsport Prospects Weekly Debrief There are some great tips and advice … Read more
New on Motorsport Prospects This Week This week the Debrief is positively brimming with motorsport goodness but before we get to that I just wanted to remind you of the week that was on Motorsport Prospects. We kicked off the week with the now regular Sustainable Motorsport Round-Up. While the technology is fascinating, you will … Read more
New on Motorsport Prospects This Week It was quite a busy week at Motorsport Prospects. In honor of Memorial Day in the United States I started off the week shining the monthly charity spotlight on VETMotorsports, a great charity that integrates veterans into motorsport activities. The Wednesday In the Marketplace post featured a beautiful and … Read more
This week I chat with Belinda Riseley of MotiV8 Training about athlete performance, the setting of SMART goals, social media presence, PR and the importance of working off the track as well as on. Motorsport Prospects: How did you get involved in motorsport and how did MotiV8 Training start? Belinda Riseley: I have been fortunate … Read more
A new addition to the Motorsport Prospects directory is All Sports Group UK Ltd, a sports marketing, media and PR firm based in Somerset, UK. As the topic of branding is so important, I asked director Paul Coltman a few questions on the topic. Motorsport Prospects: Athletes are considered brands in this day and age. … Read more