Why sponsor hospitality is important is just one of the topics covered in this week’s edition of The Business of Being a Race Driver. I also have 5 sponsorship tips for new racers and much more! The Business of Racing Timeline of a Sponsor Hospitality Day at Brands Hatch The Pro Sports Hub provides a … Read more
What do motorsport sponsors want? That is a question every race driver has asked themselves at one time or another as they look for money to race. In this week’s edition of The Business of Being a Race Driver, motorsport marketing and sponsorship guru (and 2 time NHRA World Champion drag racer) Megan Meyer tackles … Read more
This week’s Business of Being a Race Driver has a lot of video content so settle back with a coffee, tea or water and take notes. I kick things off with some inspiration from Enzo Mucci and then dive into various approaches you can make to potential sponsors, as well as the kinds of benefits … Read more
