Activating your sponsorship is just as important as getting sponsorship and this week you will understand why. In addition to this, I have a video on writing sponsorship proposals, a podcast that explains what a sponsorship broker does, what Chat GPT says about sponsorship and a checklist on why companies should get involved in motorsport … Read more
Driver Development Programs for the aspiring race driver are highlights of this week’s edition of the Driver Development News & Racecraft Tips & Techniques Roundup. I have featured several programs that you can apply to as well as updates on some winners for 2023. In addition to driver development programs, I have a great selection … Read more
The concept that fun breeds success may seem to be obvious but then again, you sometimes wonder if racing cars is much fun for some drivers. In the first Driver Development News & Racecraft Tips & Techniques Roundup for 2023, I feature Radical Cup driver Alan Miller in one of my Driver Spotlights. His philosophy … Read more
This week’s Business of Being a Race Driver has a lot of video content so settle back with a coffee, tea or water and take notes. I kick things off with some inspiration from Enzo Mucci and then dive into various approaches you can make to potential sponsors, as well as the kinds of benefits … Read more