This week you will learn the tactics to use if you are a race driver with no money to race. You will also understand the importance of a hook for your motorsport sponsorship pitch, the difference between a sponsorship deck and a sponsorship proposal and much more. It is all in this week’s edition of … Read more
How B2B relationships work in motorsport is critical to understand to better prepare your sponsorship proposal to address a business need. This is just one of the articles linked to in this week’s The Business of Being a Race Driver. I also have tips on how to increase your value proposition, the value of sponsorship … Read more
This week you will learn about the untapped potential of female drivers in brand narratives as part of The Business of Being a Race Driver. You will also learn about the sponsorship proposals process, sponsorship valuations and why you are struggling to secure sponsorship deals. It’s all in this week’s edition of The Business of … Read more
The power of your story is something exclusive to you and this week in The Business of Being a Race Driver you will learn how that resonates in sports. I also have an explanation on the difference between sponsorship decks and proposals, the 5 myths of motorsport sponsorship and a link to an interview with … Read more
What should a sponsor do when the team or driver they are sponsoring does something unethical? When sponsorship and ethics collide is just one of the topics covered in this week’s The Business of Being a Race Driver. You will also learn why you should not randomly send out your sponsorship deck and some great … Read more
This week in The Business of Being a Race Driver I bring you more motorsport marketing tips that you can use. This week covers planning your social media posting, maximizing ROI in communication with motor racing sponsorship packages, the difference between sponsorship decks, proposals, and proof of performance reports and more. All this in this … Read more
Activating your sponsorship is just as important as getting sponsorship and this week you will understand why. In addition to this, I have a video on writing sponsorship proposals, a podcast that explains what a sponsorship broker does, what Chat GPT says about sponsorship and a checklist on why companies should get involved in motorsport … Read more
Good advice on getting racing sponsors can be the difference between winning on the track and not even getting to race on it. It is incredibly difficult all advice from reputable sources should be welcomed by any race driver. This week on The Business of Being a Race Driver, I bring you a number of … Read more
This week on The Business of Being a Race Driver I look at how to become a successful race driver, highlight two sponsorship courses you may want to consider, look at alternate career paths, the costs of racing late model dirt racing and more. The Business of Racing In Episode 6, Enzo Mucci looks at … Read more
