Sponsorship decks

Why Indy NXT Drivers Are Now More Sponsor Friendly

Indy NXT Fox Sports Deal

Indy NXT drivers have a major new incentive to offer potential sponsors this year and in this edition of The Business of Being a Race Driver you will find out what it is. I also have tips and a free webinar you can attend to help you with your sponsorship deck, advice on how to … Read more

How To Secure A Sponsorship

How To Secure A Sponsorship

A series of webinars on how to secure a sponsorship highlight this week’s Business of Being a Race Driver. There is also a seminar on customizing sponsorship decks if you happen to be attending PRI as well as the cost of racing in F1 Academy and much more. The Business of Racing Slipstream Sponsorship Solutions … Read more

Expert Tips on Becoming a Pro Racer and Securing Sponsorship

Expert Tips on Becoming a Pro Racer

More expert tips on becoming a pro race driver as well as on securing sponsorship are featured in this week’s Business of Being a Race Driver. You will also find out why it is important to personalize your sponsorship deck, get details on a free sponsorship process checklist that you can download and how sponsorship … Read more

Tactics For a Race Driver With No Money

No Money

This week you will learn the tactics to use if you are a race driver with no money to race. You will also understand the importance of a hook for your motorsport sponsorship pitch, the difference between a sponsorship deck and a sponsorship proposal and much more. It is all in this week’s edition of … Read more

Preparing for Your First Media Interview

Preparing for your first media interview

Tips on preparing for your first media interview is one of the features in this week’s Business of Being a Race Driver. I also have advice on using crowdfunding sites for your racing budget, a free resource to help you with your sponsorship deck and what motorsport agents do for athletes. All this and more … Read more

How B2B Relationships Work in Motorsport

B2B Relationships

How B2B relationships work in motorsport is critical to understand to better prepare your sponsorship proposal to address a business need. This is just one of the articles linked to in this week’s The Business of Being a Race Driver. I also have tips on how to increase your value proposition, the value of sponsorship … Read more

You Are a Product So Sell Yourself!

You are a product.

You are a product so you need to sell yourself and this week you will find out how and why. I also have some great tips on social media marketing, leveraging the media to boost your racing career and advice on why you need to customize your sponsorship deck. All in The Business of Being … Read more

Customizing Your Sponsorship Deck

Sponsorship Deck

Customizing your sponsorship deck is just one of the actionable tips featured in this week’s Business of Being a Race Driver. I also have two great podcast episodes you should listen to, a service run by a race driver that specializes in micro sponsorships and dealing with setbacks. It’s all in this week’s edition of … Read more

Sponsorship Decks and Contacts

Sponsorship Deck

This week you will find out about a webinar on crafting sponsorship decks as well as tips on getting sponsorship contacts. You will also go behind the scenes on a sponsorship business trip, learn how to get spotted in motorsport, learn about the power of storytelling, and get tips on road racing on a budget. … Read more

More Motorsport Marketing Tips You Can Use

IMSA Nissan

This week in The Business of Being a Race Driver I bring you more motorsport marketing tips that you can use. This week covers planning your social media posting, maximizing ROI in communication with motor racing sponsorship packages, the difference between sponsorship decks, proposals, and proof of performance reports and more. All this in this … Read more

Good Advice on Getting Racing Sponsors

Business people working on an agreement

Good advice on getting racing sponsors can be the difference between winning on the track and not even getting to race on it. It is incredibly difficult all advice from reputable sources should be welcomed by any race driver. This week on The Business of Being a Race Driver, I bring you a number of … Read more