Does mascara money give female race drivers the data they need in their hunt for sponsorship? That is just one of the items covered in this week’s edition of the Business of Being a Race Driver. I also have advice on how to conduct sponsorship research, details on the 2025 Motorsports Sponsorship Summit and spotting … Read more
The Motorsport Sponsorship Summit is returning in 2025 and this week in The Business of Being a Race Driver you will get all the details. I also have great advice on those dreaming of becoming a professional race driver, how to build strong relationships with your sponsors and what the FIA want to do to … Read more
Boosting your sponsorship ROI is just one of the topics covered in this week’s Business of Being a Race Driver. You will also find out if performance drives sponsorship, get advice on using networking for sponsorship acquisition and get 5 examples of how PR will set you apart from your competition. All this and much … Read more
How B2B relationships work in motorsport is critical to understand to better prepare your sponsorship proposal to address a business need. This is just one of the articles linked to in this week’s The Business of Being a Race Driver. I also have tips on how to increase your value proposition, the value of sponsorship … Read more
What brands look for when partnering with athletes is just some of what you will learn as we embark on another week of The Business of Being a Race Driver. You will also find out about the challenges facing women in motorsport when it comes to securing sponsorship, how to connect sponsorship with sales growth … Read more
This week I look at funding your motorsport future with sponsorship guides and courses. Best of all, I have a way for you to save some of your hard-earned money with an exclusive course coupon code. I also provide an answer to the provocative question as to whether branding is still essential, and why you … Read more
The complicated world of driver ratings is a topic that many new to the business motorsport do not understand. This week’s post will give you some insight. In addition to driver ratings, I bring you advice on how to bring value to your sponsors through media, researching potential sponsors and the difference between sponsorship rights … Read more
Activating your sponsorship is just as important as getting sponsorship and this week you will understand why. In addition to this, I have a video on writing sponsorship proposals, a podcast that explains what a sponsorship broker does, what Chat GPT says about sponsorship and a checklist on why companies should get involved in motorsport … Read more
