Does mascara money give female race drivers the data they need in their hunt for sponsorship? That is just one of the items covered in this week’s edition of the Business of Being a Race Driver. I also have advice on how to conduct sponsorship research, details on the 2025 Motorsports Sponsorship Summit and spotting … Read more
Motorsport sponsorship advice that a race driver can use is what I feature every week on The Business of Being a Race Driver and this week is no exception. You will learn about the 5 sponsorship insights that every racer needs to know, how to create a winning mindset and what the C-Suite looks at … Read more
This week you will learn about the untapped potential of female drivers in brand narratives as part of The Business of Being a Race Driver. You will also learn about the sponsorship proposals process, sponsorship valuations and why you are struggling to secure sponsorship deals. It’s all in this week’s edition of The Business of … Read more
Yes, you still need business cards in motorsport and in today’s Business of Being a Race Driver you will learn some tips and tricks on handing them out. Also featured this week is a free sponsorship research template that you can download, advice on measuring ROI and more. It’s all in this week’s edition of … Read more
It is of critical importance that you think like an entrepreneur if you intend to succeed in your racing career plans and this edition of The Business of Being a Race Driver will help. Continuing on from yesterday’s column So, You Want to Be a Race Driver?, today we look both at 4 tips for … Read more
If you are struggling at creating your Racing CV so you can sell yourself to teams and sponsors, this week’s edition of The Business of Being a Race Driver is for you. Enzo Mucci will give you some tips on creating your racing CV for maximum effect, Daryl Curtis explains the importance of sponsorship research … Read more
