Why social media should not be your main point of contact is just one of the topics covered in this week’s final 2024 edition of the Business of Being a Race Driver. You will also find out how Monster Energy selects teams and athletes to sponsor, get details on the PMH Powering Diversity Scholarship and … Read more
Building long-lasting sponsor partnerships is just one of the topics covered in this week’s edition of The Business of Being a Race Driver. I also have advice on why your social media engagement is stalling, the importance of investing in marketing like you invest in the car as well as details on opportunities to race … Read more
Think outside the box. This week, you’ll get valuable tips on how to do just that, along with advice on avoiding burnout, growing your social media following and increasing your sponsorship value. Plus, don’t miss out on a webinar about crafting effective sponsorship decks. All this and more in this week’s edition of The Business … Read more
This week’s edition of The Business of Being a Race Driver on Motorsport Prospects covers why brands sponsor, how to build yourself into a champion, details on a helpful social media marketing webinar, and four inexpensive ways to start racing now. The Business of Racing In the video above, Enzo Mucci explains how to build … Read more
The importance of building relationships with your sponsors is just one of the topics covered in the latest edition of The Business of Being a Race Driver. I also have tips on building your online presence, the importance of networking for a race driver and some new approaches to the costs of racing. All this … Read more
You are a product so you need to sell yourself and this week you will find out how and why. I also have some great tips on social media marketing, leveraging the media to boost your racing career and advice on why you need to customize your sponsorship deck. All in The Business of Being … Read more
This week you will find out the importance of documenting your story on social media. You will also get sponsorship advice from the Motorsport Prospects Archives including maximizing your motorsport sponsorship and optimizing the value you get from a race team. All this an more in this week’s edition of The Business of Being a … Read more
Racing to social media success, a webinar put on by the SCCA, is just one of the features this week in the Business of Being a Race Driver. You will also understand the difference between sponsors and investors as well as what is considered athlete sponsorship and how it benefits brands. All this in this … Read more
This week I have some great sponsorship ideas and inspiration for you. From partnering with eco-friendly businesses to going from hobby to hustle, there is something here to get you thinking as you work to get your sponsors aligned for 2024. All this and the view from the sponsors side of the negotiating table in … Read more
The business of being a race driver is business and you should never forget this. From sponsorship acquisition to social media marketing, everything you do off the track should be contributing to your success on track. This week I bring you some tips on the basics of motorsport sponsorship, social media marketing and the keys … Read more
Five emerging sponsorship categories are part of this week’s Business of Being a Race Driver as the idea of thinking ahead can make the difference between landing a sponsor or not. I also feature a motorsport sponsorship masterclass, tips on building your brand and how one race driver used social media to advance her racing … Read more
Making an authentic connection with your fans is critical if you want to engage sponsors since your sponsors will be looking to connect with them as well. Part of that connection will be through social media and the captions you use there will determine if you get the traffic you deserve. This week you will … Read more
Social Media marketing tips are the primary focus this week on the Business of Being a Race Driver. You will find tips on creative posting ideas, maximizing your social media reach and the best ways to use social media in your racing career. All this plus some TCR cars for sale and more in The … Read more
Thinking outside the box is easier said than done because it is so hard to define. Which is why this week I will give you a perfect example of how it is done. In addition to thinking outside the box, Megan Meyer explains how to get motorsport sponsorship after Covid, the MotiV8 Podcast looks at … Read more
Much like one of the articles that I am linking to this week, the business of being a race driver is to be SMART. While that is a specific reference to social media marketing (Specific, Measurable, Achievable, Relevant, Time-Bound), it can also apply to all your off-track brand-building and sponsorship activities. In addition to this, … Read more
A race driver’s social media formula to best engage fans and sponsors headlines this week’s edition of The Business of Being a Race Driver. In addition to that, I cover issues such as dealing with a sponsor’s right of first refusal, protecting your reputation, an inexpensive way to whet your racing appetite, and some racing … Read more
Leveraging your current partnerships is so important as these partners already know and understand your value. This week in The Business of Being a Race Driver, I bring you details on a 3-Day Challenge that looks at how to leverage these partnerships. I also bring you 3 branding mistakes you must not make, how to … Read more
It is of critical importance that you think like an entrepreneur if you intend to succeed in your racing career plans and this edition of The Business of Being a Race Driver will help. Continuing on from yesterday’s column So, You Want to Be a Race Driver?, today we look both at 4 tips for … Read more
Why you are posting on social media is just as important as what you are posting, and Eddie Garrison explains how you should approach your social media marketing to best effect in this week’s edition of The Business of Being a Race Driver. In addition to social media marketing advice, this week I feature recommendations … Read more
This week in The Business of Being a Race Driver, I look at the value of motorsport sponsorships, being consistent in your motorsport marketing, the benefits of marketing minimalism, a great podcast on branding for the athlete, and more. This is marketing and sponsorship advice that race drivers can use. The Business of Racing Sport … Read more
