social media marketing

The Business of Being a Race Driver for May 3, 2022

The Business of Being a Race Driver  for May 3, 2022

This week in The Business of Being a Race Driver I have a number of great tips and resources to assist you in your sponsorship acquisition efforts as well as a few available drives. Enzo Mucci discusses 5 sponsorship mistakes, Kim Skildum-Reid talks about what you need in your sponsorship proposal, advice on what to … Read more

The Business of Being a Race Driver for April 26, 2022-Keep Building That Brand

The Business of Being a Race Driver  for April 26, 2022

This week in the Business of Being a Race Driver, I bring you four nuggets of information you may find useful as you pursue your motorsport goals off the track and in the boardroom and online. Everything from building your brand outside of social media, to the details of how to ensure your social media … Read more

The Business of Being a Race Driver for April 19, 2022

The Business of Being a Race Driver  for April 19, 2022

This week in the Business of Being a Race Driver, I bring you a handy feature from Grassroots Motorsports on comparing the four generations of Miata race cars, tips for buying a competition car in the UK, and how to make sure you have content clarity in your racing-related social media postings. Comparing Miata Race … Read more

The Business of Being a Race Driver for March 22, 2022-Telling Your Story To Potential Sponsors

The Business of Being a Race Driver  for March 22, 2022

This week on The Business of Being a Race Driver I bring you some great resources for the business you need to engage in off the track. I look at how a bunch of friends raced at Daytona on a minimal budget, a new course on social media marketing for race drivers, a motorsport focused … Read more

The Business of Being a Race Driver for March 8, 2022-Some Motorsport Marketing Resources and More

The Business of Being a Race Driver for March 8, 2022-Some Motorsport Marketing Resources and More

This week’s Business of Being a Race Driver is short and sweet. This week I have some great resources that you can use to ramp up your social media presence in advance of the 2022 season, a motorsport marketing primer and big news about the future of the excellent sponsorship book from Racing Mentor, Get … Read more

The Business of Being a Race Driver for February 22, 2022-Researching Potential Sponsors and More

The Business of Being a Race Driver for February 22, 2022-Researching Potential Sponsors and More

This week on The Business of Being a Race Driver I bring you social media reposting tips, 5 ways to service your sponsors, reach vs engagement, the value of research and more including some available drives. Sponsorship and Marketing-Related Tips and Tools You Can Use Social Media Tips Megan (Meyer) Lingner is not only a … Read more

The Business of Being a Race Driver for February 8, 2022 – Hashtags, Sports Car Racing and More

Racecraft & Driver Development News, Tips & Techniques for February 7, 2022

This week on The Business of Being a Race Driver I look at a few of the very diverse things you need to do to build up your network and analyze the costs involved in racing. I also feature an F1600 team looking for drivers and the appeal of sports car racing both from a … Read more