Much like one of the articles that I am linking to this week, the business of being a race driver is to be SMART. While that is a specific reference to social media marketing (Specific, Measurable, Achievable, Relevant, Time-Bound), it can also apply to all your off-track brand-building and sponsorship activities. In addition to this, … Read more
A race driver’s social media formula to best engage fans and sponsors headlines this week’s edition of The Business of Being a Race Driver. In addition to that, I cover issues such as dealing with a sponsor’s right of first refusal, protecting your reputation, an inexpensive way to whet your racing appetite, and some racing … Read more
Leveraging your current partnerships is so important as these partners already know and understand your value. This week in The Business of Being a Race Driver, I bring you details on a 3-Day Challenge that looks at how to leverage these partnerships. I also bring you 3 branding mistakes you must not make, how to … Read more
It is of critical importance that you think like an entrepreneur if you intend to succeed in your racing career plans and this edition of The Business of Being a Race Driver will help. Continuing on from yesterday’s column So, You Want to Be a Race Driver?, today we look both at 4 tips for … Read more
Why you are posting on social media is just as important as what you are posting, and Eddie Garrison explains how you should approach your social media marketing to best effect in this week’s edition of The Business of Being a Race Driver. In addition to social media marketing advice, this week I feature recommendations … Read more
This week in The Business of Being a Race Driver, I look at the value of motorsport sponsorships, being consistent in your motorsport marketing, the benefits of marketing minimalism, a great podcast on branding for the athlete, and more. This is marketing and sponsorship advice that race drivers can use. The Business of Racing Sport … Read more
This week in The Business of Being a Race Driver I have a number of great tips and resources to assist you in your sponsorship acquisition efforts as well as a few available drives. Enzo Mucci discusses 5 sponsorship mistakes, Kim Skildum-Reid talks about what you need in your sponsorship proposal, advice on what to … Read more
This week in the Business of Being a Race Driver, I bring you four nuggets of information you may find useful as you pursue your motorsport goals off the track and in the boardroom and online. Everything from building your brand outside of social media, to the details of how to ensure your social media … Read more
This week in the Business of Being a Race Driver, I bring you a handy feature from Grassroots Motorsports on comparing the four generations of Miata race cars, tips for buying a competition car in the UK, and how to make sure you have content clarity in your racing-related social media postings. Comparing Miata Race … Read more
This week on The Business of Being a Race Driver I bring you some great resources for the business you need to engage in off the track. I look at how a bunch of friends raced at Daytona on a minimal budget, a new course on social media marketing for race drivers, a motorsport focused … Read more
This week’s Business of Being a Race Driver is short and sweet. This week I have some great resources that you can use to ramp up your social media presence in advance of the 2022 season, a motorsport marketing primer and big news about the future of the excellent sponsorship book from Racing Mentor, Get … Read more
This week on The Business of Being a Race Driver I bring you social media reposting tips, 5 ways to service your sponsors, reach vs engagement, the value of research and more including some available drives. Sponsorship and Marketing-Related Tips and Tools You Can Use Social Media Tips Megan (Meyer) Lingner is not only a … Read more
This week on The Business of Being a Race Driver I look at a few of the very diverse things you need to do to build up your network and analyze the costs involved in racing. I also feature an F1600 team looking for drivers and the appeal of sports car racing both from a … Read more