social media marketing

You Are a Product So Sell Yourself!

You are a product.

You are a product so you need to sell yourself and this week you will find out how and why. I also have some great tips on social media marketing, leveraging the media to boost your racing career and advice on why you need to customize your sponsorship deck. All in The Business of Being … Read more

The Importance of Documenting Your Story on Social Media

Documenting your story on social media

This week you will find out the importance of documenting your story on social media. You will also get sponsorship advice from the Motorsport Prospects Archives including maximizing your motorsport sponsorship and optimizing the value you get from a race team. All this an more in this week’s edition of The Business of Being a … Read more

Sponsorship Ideas and Inspiration

Motorsport Sponsorship ideas

This week I have some great sponsorship ideas and inspiration for you. From partnering with eco-friendly businesses to going from hobby to hustle, there is something here to get you thinking as you work to get your sponsors aligned for 2024. All this and the view from the sponsors side of the negotiating table in … Read more

The Business of Being a Race Driver is Business

Williams F1 Race Helmet

The business of being a race driver is business and you should never forget this. From sponsorship acquisition to social media marketing, everything you do off the track should be contributing to your success on track. This week I bring you some tips on the basics of motorsport sponsorship, social media marketing and the keys … Read more

5 Emerging Sponsorship Categories

5 Emerging Sponsorship Categories

Five emerging sponsorship categories are part of this week’s Business of Being a Race Driver as the idea of thinking ahead can make the difference between landing a sponsor or not. I also feature a motorsport sponsorship masterclass, tips on building your brand and how one race driver used social media to advance her racing … Read more

Making an Authentic Connection with Your Fans

Fernando Alonso with Fans

Making an authentic connection with your fans is critical if you want to engage sponsors since your sponsors will be looking to connect with them as well. Part of that connection will be through social media and the captions you use there will determine if you get the traffic you deserve. This week you will … Read more

More Social Media Marketing Tips for Race Drivers

Social Media Marketing

Social Media marketing tips are the primary focus this week on the Business of Being a Race Driver. You will find tips on creative posting ideas, maximizing your social media reach and the best ways to use social media in your racing career. All this plus some TCR cars for sale and more in The … Read more

Why Thinking Outside the Box Could Result in a Marketing Bonanza

Josh Williams

Thinking outside the box is easier said than done because it is so hard to define. Which is why this week I will give you a perfect example of how it is done. In addition to thinking outside the box, Megan Meyer explains how to get motorsport sponsorship after Covid, the MotiV8 Podcast looks at … Read more

The Business of Being a Race Driver is to be SMART

Race Driver

Much like one of the articles that I am linking to this week, the business of being a race driver is to be SMART. While that is a specific reference to social media marketing (Specific, Measurable, Achievable, Relevant, Time-Bound), it can also apply to all your off-track brand-building and sponsorship activities. In addition to this, … Read more

A Race Driver’s Social Media Formula

Garett Grist Helmet

A race driver’s social media formula to best engage fans and sponsors headlines this week’s edition of The Business of Being a Race Driver. In addition to that, I cover issues such as dealing with a sponsor’s right of first refusal, protecting your reputation, an inexpensive way to whet your racing appetite, and some racing … Read more

Leveraging Your Current Partnerships and More Race Driver Business Advice

Spire Motorsports Car

Leveraging your current partnerships is so important as these partners already know and understand your value. This week in The Business of Being a Race Driver, I bring you details on a 3-Day Challenge that looks at how to leverage these partnerships. I also bring you 3 branding mistakes you must not make, how to … Read more

Why You Need to Think Like an Entrepreneur in Racing

Why You Need to Think Like an Entrepreneur in Racing

It is of critical importance that you think like an entrepreneur if you intend to succeed in your racing career plans and this edition of The Business of Being a Race Driver will help. Continuing on from yesterday’s column So, You Want to Be a Race Driver?, today we look both at 4 tips for … Read more

Why Are You Posting on Social Media?

Why Are You Posting on Social Media?

Why you are posting on social media is just as important as what you are posting, and Eddie Garrison explains how you should approach your social media marketing to best effect in this week’s edition of The Business of Being a Race Driver. In addition to social media marketing advice, this week I feature recommendations … Read more

The Business of Being a Race Driver for May 24, 2022-The Value of Motorsport Sponsorship

Race driver in business suit

This week in The Business of Being a Race Driver, I look at the value of motorsport sponsorships, being consistent in your motorsport marketing, the benefits of marketing minimalism, a great podcast on branding for the athlete, and more. This is marketing and sponsorship advice that race drivers can use. The Business of Racing Sport … Read more

The Business of Being a Race Driver for May 3, 2022

The Business of Being a Race Driver  for May 3, 2022

This week in The Business of Being a Race Driver I have a number of great tips and resources to assist you in your sponsorship acquisition efforts as well as a few available drives. Enzo Mucci discusses 5 sponsorship mistakes, Kim Skildum-Reid talks about what you need in your sponsorship proposal, advice on what to … Read more

The Business of Being a Race Driver for April 26, 2022-Keep Building That Brand

The Business of Being a Race Driver  for April 26, 2022

This week in the Business of Being a Race Driver, I bring you four nuggets of information you may find useful as you pursue your motorsport goals off the track and in the boardroom and online. Everything from building your brand outside of social media, to the details of how to ensure your social media … Read more

The Business of Being a Race Driver for April 19, 2022

The Business of Being a Race Driver  for April 19, 2022

This week in the Business of Being a Race Driver, I bring you a handy feature from Grassroots Motorsports on comparing the four generations of Miata race cars, tips for buying a competition car in the UK, and how to make sure you have content clarity in your racing-related social media postings. Comparing Miata Race … Read more

The Business of Being a Race Driver for March 22, 2022-Telling Your Story To Potential Sponsors

The Business of Being a Race Driver  for March 22, 2022

This week on The Business of Being a Race Driver I bring you some great resources for the business you need to engage in off the track. I look at how a bunch of friends raced at Daytona on a minimal budget, a new course on social media marketing for race drivers, a motorsport focused … Read more

The Business of Being a Race Driver for March 8, 2022-Some Motorsport Marketing Resources and More

The Business of Being a Race Driver for March 8, 2022-Some Motorsport Marketing Resources and More

This week’s Business of Being a Race Driver is short and sweet. This week I have some great resources that you can use to ramp up your social media presence in advance of the 2022 season, a motorsport marketing primer and big news about the future of the excellent sponsorship book from Racing Mentor, Get … Read more