Making an authentic connection with your fans is critical if you want to engage sponsors since your sponsors will be looking to connect with them as well.
Part of that connection will be through social media and the captions you use there will determine if you get the traffic you deserve. This week you will hear about some tips to properly caption your social media.
In addition to social media marketing, I bring you details on an upcoming Sponsorship Summit that you may want to attend and measuring the ROI of sport sponsorship.
All this in this week’s Business of Being a Race Driver on Motorsport Prospects.
The Business of Racing
From the Driver’s Point of View
In the video above, Megan Meyer explains how to avoid these 5 social media caption mistakes. “More than wins and races, you need to make a connection with your fans and audience online to build a lasting racing foundation and get the sponsors you dream of. But not just any content will do—I see tons of racers making big mistakes in their captions, even when they’ve been around for a while. Here are five captions that are hurting your social media reach and ranking with the algorithm.”
Alex Striler is once again putting on an excellent sponsorship summit webinar for racers. On June 17th starting at 9:00 AM PT, the webinar will be discussing a number of topics including:
- Why Brands Sponsor & What They Want
- Tools & Metrics to Justify Sponsorship
- Using AI and ChatGPT in Sponsorships
You can get more information and sign up here.
From the Sponsor’s Point of View
Drive Sports Marketing discusses the Measuring the ROI of Sports Sponsorships.
“In today’s competitive sports industry, securing valuable sponsorships is a top priority for teams, athletes, and events. However, determining sports sponsorships’ return on investment (ROI) can be a complex task. As businesses increasingly rely on data-driven decision-making, measuring sports sponsorship ROI has become a crucial aspect for both sponsors and rights holders. In this article, we will explore effective strategies and metrics to help you on measuring the ROI of sports sponsorships.”
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.