Maximizing motorsport sponsorship is one of the key topics covered in this week’s edition of The Business of Being a Race Driver, something that both drivers and sponsors need to understand. I also have some tips on posting on social media, a sponsorship seminar you can attend and the importance of resilience. All this and … Read more
Making an authentic connection with your fans is critical if you want to engage sponsors since your sponsors will be looking to connect with them as well. Part of that connection will be through social media and the captions you use there will determine if you get the traffic you deserve. This week you will … Read more
A webinar on the art of the cold pitch is just one of the nuggets of race driver business information you will find in this week’s The Business of Being a Race Driver. I also have tips on running social media giveaways for your sponsors, advice on how to improve your social media content and … Read more
Social Media marketing tips are the primary focus this week on the Business of Being a Race Driver. You will find tips on creative posting ideas, maximizing your social media reach and the best ways to use social media in your racing career. All this plus some TCR cars for sale and more in The … Read more
This week in The Business of Being a Race Driver, I look at why you should consider becoming a motorsport content creator. In short, it will increase the visibility of your brand and bring you increased sponsorship opportunities. In addition to this advice, I bring you an explanation of the relationship between social media and … Read more
There are some great social media marketing tips for race drivers in this week’s The Business of Being a Race Driver. Yes, I know, you would much rather be out on the track honing your racecraft and winning races but that costs money and social media marketing is one way to help you with that. … Read more
Motorsport Sponsorship advice for the race driver is the focus and this week I bring you helpful, actionable advice that will assist you in getting it. From a two-hour video of a Zoom call discussing motorsport sponsorship amongst a few young drivers and some motorsport sponsorship advisers to an article describing the various types of … Read more
Be consistent off the track as well as on it sounds like solid advice, at least the on-track part does but off it? Well as Eddie Garrison points out in his article that I link to in today’s The Business of Being a Race Driver column, it is vital for businesses to be consistent in … Read more
The demise of ADAC F4 and European F4 budgets are just part of what are featured in this week’s The Business of Being a Race Driver. In addition to discussing the budgets of racing F4 in Europe, I bring you advice on social media caption mistakes you don’t want to make, a comprehensive online motorsport … Read more
The business of being a race driver is about being social, whether that is virtually or in real life off the track. Megan Meyer discusses the social part as she explains how to drive your social growth online while I look at being social in real life or as it is better known, networking. Being … Read more
Why you are posting on social media is just as important as what you are posting, and Eddie Garrison explains how you should approach your social media marketing to best effect in this week’s edition of The Business of Being a Race Driver. In addition to social media marketing advice, this week I feature recommendations … Read more
In this week’s Business of Being a Race Driver I cover a number of things that you should be aware of as you build your racing brand both on and off the track. Racing is a business, more so than most other sports from a participant’s standpoint and so as a driver, there are certain … Read more