There are some great social media marketing tips for race drivers in this week’s The Business of Being a Race Driver.
Yes, I know, you would much rather be out on the track honing your racecraft and winning races but that costs money and social media marketing is one way to help you with that.
I also have a great webinar you can attend, some helpful sponsorship videos you can watch and more.
All this in this week’s edition of The Business of Being a Race Driver.
The Business of Racing
From the Driver’s Point of View
Megan Meyer has some great ideas for how to comment on social media posts in Comment Ideas for Irresistible Engagement on Social Media. “Engaging on social media is a super important part of growing your following and your racing career. We’ve talked before about the different kinds of social media engagement you should participate in, including today’s topic: Engaging with other people’s content.”
The Racing Mentor has some helpful tips on how to get more Instagram followers as a racing driver. “Instagram is a powerful platform for building a following and promoting your racing brand. However, getting more followers on Instagram can be challenging, especially with so much competition out there. But with good content and a consistent posting strategy, you can grow your following and increase your reach. This then opens you up to a world of opportunities, either as an influencer or when it comes to reaching new potential sponsors.”
If you missed the 2023 Off Road Racing Sponsorship Summit, Alex Striler has posted recap videos at https://www.alexstriler.com/summits/2023-off-road-racing-summit. If you want to watch the entire 4.5 hour recording, use promo code SUMMIT30 for 30% OFF.
MotiV8 Training have a great upcoming webinar called Top Mistakes Motorsport Athletes Make When Seeking Sponsorship that you may want to check out. “Learn what NOT to do when you are needing sponsors so you aren’t wasting everybody’s time.” It takes place on 3 dates (March 6, 8, and 11) and you can register here.
As part of the inaugural season of the NXT Gen Cup, an all-electric junior touring car series, the drivers are required to attend a number of educational sessions. The sessions have included a seminar about sponsoring and taxes for the drivers and one on insight on the Tiktok platform and how to build their profiles in social media. “It’s easy to think that NXT Gen Cup is only about racing on track. While that is the main focus, the drivers must master so much more in order to succeed in a racing career and that is why we are putting a lot of effort in this multifaceted educational program with our partners.”
From the Sponsors Point of View
Sports Marketing company Sport Dimensions looks at activating your brand’s heritage. “Your brand’s heritage is an excellent asset that your marketing team already has access to. Thinking back to the beginning of your brand, this journey will illustrate all that you have done, created and produced over years of building. Your past is storytelling that no other competitor can duplicate and that no amount of money can purchase.”
General Motorsport Marketing Advice & Resources
Power Sponsorship has a great video that is “a short, sharp look at the role of a sponsorship proposal, the structure of a best practice proposal, and where most rightsholders go wrong.” You can watch it on YouTube here.
Racing Opportunities
Madpanda Motorsport will host a Junior test day at Circuit de Barcelona-Catalunya on March 2. The Spanish team will test drivers for their 2023 Fanatec GT World Challenge Endurance Europe Silver lineup. Any driver coming from the GT arena or other series in motorsport and rated as Silver driver, are encouraged to participate in the test. Madpanda will evaluate the performance as well as the growth trait of young drivers on the Mercedes-AMG GT3 Evo #90. If you want to take part in the junior test, please contact: epcompanc@madpandamotorsport.com or on WhatsApp at +34 673 55 42 12.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.