Business of Motorsport

Sustainable Motorsport Roundup for May 14, 2022-Racing & Reason Can Coexist

Sustainable Motorsport for May 14, 2022

This week in The Sustainable Motorsport Roundup, I bring you a deep dive into the new ERA Championship, look at how the Formula E Gen3 car evolved, discuss the issue of Formula 1 going all electric while bringing you some exciting sustainable motorsport technologies and more. I also look at Sebastian Vettel’s recent appearance on … Read more

Business of Motorsport for May 13, 2022- The Highs and the Lows

Business of Motorsport for May 13, 2022

This week’s Business of Motorsport is filled with the highs and the lows of this ever-changing sport. I look at the highs and the lows of the Miami Grand Prix, Michael Andretti’s attempts to enter a team in Formula 1, the reasons behind the cancellation of the Vancouver ePrix and more. There is news about … Read more

Motorsport Series News for May 11, 2022-Lotus Goes GT4

Motorsport Series News for May 11, 2022

This week in Motorsport Series News I have details on the new Lotus Emira GT4 race car, more information and video on the new Ferrari 296 GT3, Corvette Racing’s plans for Europe, FT-60 homologation news and more. Sports Cars The Ferrari website has some great photos, videos and technical information on the new for 2023 … Read more

Sustainable Motorsport Roundup for May 7, 2022-Making Connections

Sustainable Motorsport Roundup for May 7, 2022

This week’s Sustainable Motorsport Roundup follows up on last week’s discussion of the new Formula E Gen3 car with Luca di Grassi’s vision as well as news on some preliminary plans for Gen4. I also look at some awesome work being done in the ERA Championship with their partner Software AG, tech details of an … Read more

Business of Motorsport for May 6, 2022-VW Finally Confirms F1

Business of Motorsport for May 6, 2022

In this week’s Business of Motorsport, I cover everything from Porsche and Audi going to F1 to why motorsport has not been sharing in the sports betting boom. I look at the organization behind the Miami Grand Prix, Suzuki’s MotoGP exit, series and team sponsorship deals, a new track in Tennessee and more motorsport industry … Read more

Motorsport Series News for May 4, 2022-The Huracan GT3 EVO2 is Here

Motorsport Series News for May 4, 2022

This week in Motorsport Series News I bring you news about the brand new for 2023 Lamborghini Huracan GT3 EVO2, the Nissan Z goes endurance racing, a new spec Miata MX-5 series in the Philippines and more. Sportscar & Touring Car News The big news this week is that Lamborghini has launched their new Huracan … Read more

The Business of Being a Race Driver for May 3, 2022

The Business of Being a Race Driver  for May 3, 2022

This week in The Business of Being a Race Driver I have a number of great tips and resources to assist you in your sponsorship acquisition efforts as well as a few available drives. Enzo Mucci discusses 5 sponsorship mistakes, Kim Skildum-Reid talks about what you need in your sponsorship proposal, advice on what to … Read more

Sustainable Motorsport Roundup for April 30, 2022-Gen3 Is Here

Sustainable Motorsport Roundup for April 30, 2022

Clearly the major news in sustainable motorsport was the unveiling of Formula E’s Gen3 race car in Monte Carlo this week. While it deserves the headlines for its impressive technological capabilities, there were other significant sustainable motorsport news developments announced. Indycar has announced some substantial initiatives, the World Rally Championship and Formula 1 have also … Read more

Business of Motorsport Roundup for April 29, 2022

Business of Motorsport for April 29, 2022

There are a lot of developments in the Business of Motorsport again this week. I have a look at the newly released Gen3 Formula E car and the effect that Mercedes leaving the series has had on Formula E plus details of the Vancouver race cancellation, news on the effect that the Miami Grand Prix … Read more

Motorsport Series News for April 27, 2022-The New Race Cars Edition

Motorsport Series News for April 27, 2022

A lot of new race cars are featured in this week’s edition of Motorsport Series News. I have video and photos of new cars from Porsche, Ferrari, BMW, and a sneak peek from Lamborghini. I also have news from Indycar, the S5000 Tasman Series and Indy Lights. Sportscars Porsche will remain open to supporting customer … Read more

The Motorsport Journey of Ludovic Peze

The Motorsport Journey of Ludovic Peze

As I reported in my latest Racecraft & Driver Development News, Tips & Techniques column, a new driver development program has been launched linking Buggyra ZM Racing team with Motors Formula Team (MFT), a motorsport start-up focused on enhancing diversity in the motorsports industry. Their long-term target is entering the 2024 Le Mans 24 Hours … Read more

Sustainable Motorsport Roundup for April 23, 2022-Every Little Bit Counts

Sustainable Motorsport Roundup for April 23, 2022-Every Little Bit Counts

While it has been just a few days between editions of the Sustainable Motorsport Roundup this week, I still have a lot to share with you. From Toyota’s hydrogen-fueled Corolla to the sustainable blockchain, Eco-friendly racing tires, and Porsche Supercup and MotoGP sustainability plans, you will find it all here and more. I also give … Read more

Business of Motorsport for April 22, 2022-Supply Chain Issues and More

Business of Motorsport for April 22, 2022

Today’s Business of Motorsport could be considered Part Two of the Easter-delayed column I published on Monday. I have news from the worlds of Formula 1, Formula E, Indycar, NASCAR, NHRA, MotoGP and more. Hear from today’s movers and shakers, team owners and other motorsport professionals. I also bring you some of the latest sponsorship … Read more

One Electric Racing Driver’s Guide To Sustainable Blockchain

One Electric Racing Driver’s Guide To Sustainable Blockchain

I’d say I’m a pretty untraditional racing driver from an untraditional background. It only makes sense then, that we’re doing some pretty unconventional things at Ellysium Racing, leveraging technology to make headway in an opaque and expensive sport. One of the things my family is totally passionate and absolutely bullish about is blockchain technology and … Read more

Sustainable Blockchain Source Guide

Sustainable Blockchain Source Guide

As a companion to my Motorsport Prospects article One Electric Racing Driver’s Guide to Sustainable Blockchain, here is a Sustainable Blockchain Source Guide for more information and context. Overall info The Web3 Starter Pack Sponsorship Formula E establishes first blockchain title sponsorship with Avalanche The rise of crypto sponsorships in sports Is cryptocurrency sponsorship too … Read more

Motorsport Series News for April 20, 2022-Something Old and Something New

Motorsport Series news for April 20, 2022

This week in the Motorsport Series News roundup I bring you news of a merger in junior European formula racing, Paretta Autosport expansion news, possible new cars in F3 and F2, LMDh and DTM news. Single-Seaters Formula Scout looks into the slightly confusing situation of how the new ACCR F4 is joining forces with Formula … Read more

Sustainable Motorsport Roundup for April 19, 2022-The Racing To Be Green Edition

Sustainable Motorsport Roundup for April 19, 2022-The Racing To Be Green Edition

This week in the Sustainable Motorsport Roundup I bring to you some exciting sustainable motorsport series news from karting to cars, fascinating sustainable motorsport tech news and more. For UK drivers, teams, and championships, I also show you how you can offset your carbon emissions with a new motorsport-focused service. And keep a look out … Read more

Business of Motorsport for April 18, 2022-The Litigation Issue

Business of Motorsport for April 18, 2022-The Litigation Issue

This week’s Business of Motorsport is once again jam packed with motorsport industry news, updates on the people that make it all happen, developments in the world of sponsorship, new team news and various motorsport-related legal developments. Motorsport Industry News Front Office Sports reports that the recently announced Las Vegas Grand Prix F1 race may … Read more

Motorsport Series News for April 13, 2022-Changes From Around the Racing World

Motorsport Series News for April 13, 2022

This week’s Motorsport Series News is filled with news of change. From Argentina to Asia, from Canada to Europe and beyond, this edition is filled with new and renamed racing series and more. As I like to say, the only thing constant about motorsport is change. Single-Seaters Formula Scout has the details on two Formula … Read more

The Business of Being a Race Driver for April 12, 2022-B2B and More

The Business of Being a Race Driver for April 12, 2022-B2B and More

This week in The Business of Being a Race Driver I focus on the importance of building B2B relationships in your sponsorship acquisition plans. Remember that is not so much what you can get from a sponsor that will entice them to become a partner, but what their business can get from the relationship. I … Read more