Business of Motorsport

The Power of your Story in the Search for Sponsorship

Reading Time: 5 minutes It is a cliché to say that a majority of a racing driver’s work is conducted off the track in the hunt for often elusive sponsorship, but it is the truth. In these days of tightening company budgets and the often niche-nature of motorsport, raising a budget to finance your ride in an ever increasingly … Read more

A Chat with Belinda Riseley of MotiV8 Training

Reading Time: 5 minutes This week I chat with Belinda Riseley of MotiV8 Training about athlete performance, the setting of SMART goals, social media presence, PR and the importance of working off the track as well as on. Motorsport Prospects: How did you get involved in motorsport and how did MotiV8 Training start? Belinda Riseley: I have been fortunate … Read more

A Gentleman Driver Living the Fastlife – A Chat with Derek DeBoer

Reading Time: 4 minutes Gentleman Drivers and the GT racing scene is an area that I am starting to feature on the Motorsport Prospects blog and in the Directory because it is of such vital importance to the motorsport ecosystem. My first piece was with professional race driver, coach and motorsport consultant Johnny Mowlem (A Discussion about the Role … Read more

The Importance of Branding for a Driver – In Conversation with Paul Coltman of ASGUK Ltd.

Reading Time: 3 minutes A new addition to the Motorsport Prospects directory is All Sports Group UK Ltd, a sports marketing, media and PR firm based in Somerset, UK. As the topic of branding is so important, I asked director Paul Coltman a few questions on the topic. Motorsport Prospects: Athletes are considered brands in this day and age. … Read more

Fit for Purpose – Exploring the Role of the Lawyer in Motorsport with Genevieve Gordon Part 2

Reading Time: 7 minutes Last week in Part 1 of our interview with lawyer Genevieve Gordon of Tactic Connect we discussed topics such as when a driver should engage a lawyer, how to do so and why it is important. You can read Part 1 here. In Part 2 we get into more detail about how to find a … Read more

Fit for Purpose – Exploring the Role of the Lawyer in Motorsport with Genevieve Gordon Part 1

Reading Time: 8 minutes Motorsport, like all things in life is governed in some way or other by the rule of law. How the law impacts the sport is of critical importance to drivers, team and series officials and anybody else involved in the motorsport ecosystem. To get a better idea of the role of the lawyer in motorsport … Read more

Bob Yusko of Go Bobby Web Hosts Discusses what Businesses are Looking for when Sponsoring Drivers

Reading Time: 6 minutes In the search for sponsorship, it is of the utmost importance to understand what your sponsors do and how they do it if you want to be successful in partnering with them. Companies do not sponsor race drivers because they are in the business of sponsoring racing drivers, they sponsor race drivers because it is … Read more

Sponsorship, Developing Race Car Drivers and the Importance of People in a Race Team – An Interview with Phil Picard of Momentum Motorsports

Reading Time: 11 minutes Choosing a racing team to invest your (or more likely your parents!) hard earned money is a very serious decision with vast implications for your motorsport career. Choose wisely and you will learn and grow as a driver. Choose unwisely and you could have potentially ruined your potential to become a professional driver. This is … Read more