The Dakar Rally has become a sustainable motorsport proving ground with their Mission 1000 initiative. This week I feature more vehicles with various forms of sustainable propulsion taking to the dunes as well as one that is utilizing carbon offsets. I also feature McLaren Racing’s new sustainability initiatives, using Formula E to sell EVs and … Read more
The Web3 journey of McLaren Racing is just one of the topics covered in this week’s Business of Motorsport Roundup. While you may think that NFTs have faded away, McLaren are demonstrating that done right, they can be a marketing success. In addition to McLaren’s Web3 journey I look at the cost of the Las … Read more
We are entering a new world of sustainable motorsport within mainstream motorsport that would not have been imaginable 5 years ago. Who could have imagined that sustainability would have been one of the requirements for new teams applying to join the Formula 1 grid? Or that IndyCar would be using hybrid engines and sustainable fuel? … Read more