Xtrac

The Web3 Journey of McLaren Racing

McLaren Racing Web3

The Web3 journey of McLaren Racing is just one of the topics covered in this week’s Business of Motorsport Roundup. While you may think that NFTs have faded away, McLaren are demonstrating that done right, they can be a marketing success. In addition to McLaren’s Web3 journey I look at the cost of the Las … Read more

A New World of Sustainable Motorsport

Shell Renewable Race Fuel

We are entering a new world of sustainable motorsport within mainstream motorsport that would not have been imaginable 5 years ago. Who could have imagined that sustainability would have been one of the requirements for new teams applying to join the Formula 1 grid? Or that IndyCar would be using hybrid engines and sustainable fuel? … Read more