Hugo Boss is Looking to Take Advantage of F1’s Booming Popularity

September 8, 2023September 8, 2023 by Mark Boudreau

Hugo Boss is looking to take advantage of F1’s booming popularity as they have ditched Formula E and are now focused on Formula 1. This is all part of this week’s Business of Motorsport Roundup. I also bring you details on Liberty Media’s approach to Verstappen’s dominance on track, the legal strategy Felipe Massa is … Read more

The Web3 Journey of McLaren Racing

August 11, 2023August 11, 2023 by Mark Boudreau

The Web3 journey of McLaren Racing is just one of the topics covered in this week’s Business of Motorsport Roundup. While you may think that NFTs have faded away, McLaren are demonstrating that done right, they can be a marketing success. In addition to McLaren’s Web3 journey I look at the cost of the Las … Read more

Subaru